Getting Your Bottles Featured In Summer Gift Guides
Gift guides can be a great way to promote your beverage brand because they showcase your products in a curated and appealing way. They can also help you reach a wider audience by featuring your brand in publications or websites that your target market may follow. Additionally, gift guides can generate buzz and excitement around your brand during the holiday season or other gift-giving occasions.
In order to get your bottles featured in summer gift guides, you have to plan for it. Have bottles on hand for product reviews and identify the bloggers, journalists, etc. you want to reach out to.
To identify bloggers and journalists for product reviews, you can start by researching relevant publications in your industry and looking for writers who cover similar products. You can also search for influencers on social media platforms who have a large and engaged following in your industry. Once you have a list of potential contacts, you can reach out to them with a personalized pitch and offer to send them samples of your product for review.
Ultimately, editors need to know your bottles exist. To effectively pitch your bottles to editors, it's important to provide key information such as the release date, where the bottles can be purchased, and the price point. Additionally, if you're sending a product for review, make sure your packaging is well-designed and eye-catching to grab the editor's attention.
When an editor requests a bottle sample from your beverage brand, it's important to promptly and professionally provide them with the requested sample. Make sure to follow up with the editor to confirm that the sample has been sent and offer any additional information or resources they may need. This can help build a positive relationship with the editor and potentially lead to coverage for your brand.
Timing is crucial when it comes to pitching your beverage brand for online inclusion. Here are some tips to help you get started:
Research the best time to pitch: Look at when your target audience is most active on social media and online platforms. This will help you determine the best time to pitch your brand.
Plan ahead: Start planning your pitch a few weeks or months in advance to ensure you have everything in place before the summer months.
Create engaging content: Develop engaging social media content and blog posts that highlight the unique features of your beverage brand, and make sure to include high-quality visuals.
Reach out to influencers: Collaborate with bloggers and influencers who can help promote your brand to their followers.
Keep an eye on trends: Stay on top of beverage industry trends and incorporate them into your marketing strategy to keep your brand relevant and up-to-date.
Remember to be persistent, but respectful, in your outreach efforts. Good luck!