Samara Davis
CEO, and Founder of Black Bourbon Society
“In total we secured over 43 pieces of coverage, reaching an audience of 420 million.”
Black Bourbon Society bridges the gap between the spirits industry and African American bourbon enthusiasts through our social media platforms, brand-partnered events, and exclusive excursions. Samara Davis, Chief Bourbon Enthusiast and Founder of the Black Bourbon Society is a seasoned event planner and experiential marketing, producer.
As an advocate of diversity and inclusion within the Spirits/Beverage industry, Samara wanted to create media momentum for event activations and partnerships such as Jim Beam Open Door Campaign, Black Manhattan Project, and more. She partnered with Walker + Associates Media Group for a national press campaign targeting television appearances, digital outlets, and regional/local press in each activation market.
Within the first nine months of working together, we secured Forbes, Essence Magazine, and The New York Times to name a few. Samara continued to partner with Walker + Associates Media Group for two years securing top-tier press in outlets such as GQ.com, Whiskey Advocate, Garden & Gun, E! News, among others.
In total we secured over 43 pieces of coverage, reaching an audience of 420 million, resulting in an increase of over 35% in Black Bourbon Society membership.
