Michelle Robinson
Founder of DEMIblue, a clean and vegan nail polish brand.
“DEMIblue’s story has now reached a national audience, furthering its mission”
DEMIblue, a clean and vegan nail polish brand, was founded by Michelle Robinson after watching her mother struggle to enjoy her favorite nail care routines due to breast cancer. With only local recognition, Michelle sought to position DEMIblue as a national leader in the beauty industry. She partnered with Walker + Associates Media Group for a national press campaign.
Within 6 days of launching, DEMIblue was featured in Forbes. Over the next 67 days, additional features included Daily Mom and Sheen Magazine, along with a virtual speaking engagement. This resulted in increased brand visibility and established Michelle as a thought leader in clean beauty.
In total we secured over 150K media impressions during this campaign DEMIblue’s story has now reached a national audience, furthering its mission of providing high-quality, toxin-free nail care products that prioritize women’s health.
