Joel Blum and Nicolette Teo
Directors of L.A. Spirits Awards
“We secured press in Bar Business Magazine, Eat Drink LA, Quartz, Bourbon Women Association and more. We garnered 9 pieces of coverage, with an online readership of 7.57 Million impressions and over 142K online views.”
L.A. Spirits Awards was conceived in 2019 by Nicolette Teo and Joel Blum, who after working together in the competition business for many years realized the need for a new competition paradigm—one that would go beyond the mere awarding of medals. The competition judges spirits quality from the perspective of a new generation of experts, by a fresh and diverse team that better reflects the look of the overall spirits industry.
Joel and Nicolette partnered with Walker + Associates Media Group to create awareness and publicity for the brand overall in addition to the 2022 Spirits Competition.
We secured press in Bar Business Magazine, Eat Drink LA, Quartz, Bourbon Women Association and more. We garnered 9 pieces of coverage, with an online readership of 7.57 Million impressions and over 142K online views.
