As a publicist, I tend to get a lot of inquires from people looking for publicity services. Some are great and we click right a way to form amazing relationships. But there are others that I am not so sure about off the bat due to their approach with me. The conversation usually goes like this: "Yes, hi my name is Brittany, (no shade to any Brittany that I personally know LOL), and I'm looking for a publicist. I'm wondering what you can do for me because the last publicist that I hired didn't do anything."
I'll stop right there. How many of you get into a relationship and for whatever reason it doesn't workout with that person? You don't starting talking to a new person going into the relationship thinking that they are going to treat you like your ex! Or at least you shouldn't. That relationship will never work out. You can't go into any type of relationship business or personal expecting the worst! If you feel that strongly about your previous PR Relationship, DON'T HIRE A NEW PUBLICIST!
On behalf of a real publicist, I apologize for anyone you encountered that was unethical,however, that does not mean that you can treat your next publicist with suspicion or distrust. It makes for an uncomfortable and awkward relationship when someone is trying to show you the absolute best of them and you have a wall up due to previous experiences with other PR firms, managers,etc.
So before you reach and hire a publicist or anyone else in your business, do a heart check and make sure you have the right attitude prior to making anyone apart of your team.
It's almost that time of the year that EVERY Fashion Guru Lives for: #NYFW! Every Fashion Publicist, Stylist and Designer runs around like a chicken with it's head cut off, stressing over last minute RSVPs and proper seating charts. Now, although I have represented fashion designers and stylists in the past handling their media relations needs, I didn't get the privilege of attending New York Fashion Week until February 2015. The experience was beyond memorable! Here are my 3 tips for navigating through NYC during Fashion Week
1. Be Intentional!- I didn't have a client attending any of the Fashion Week shows. I was headed to NYC for 2 reasons: It was my first time EVER in the Big Apple and I wanted to connect with some of my favorite editors that have been supporting PR Mentality and the various accounts that I service. It allowed me a little bit of room to breathe with no pressure of client expectations, demands and the hustle and bustle. Now, if you do have clients attending shows and various events, you definitely need to be attentive to their needs, ensure everything is together in regards to their wardrobe, itinerary, etc
2. Set Up A Deskside With Your Editor BFF - As I said, my intention was to connect with various editors. So I called ahead and sent emails to schedule a time that worked for me to go in the office. Desksides are a great way for you to get face to face interaction with your favorite editors, continue to build a rapport, and let them know about your clients endeavors in case they have a new story or piece that they are working on pertaining to that industry. Lucky for me, I was able to set up a nice meet and greet with one of my fave's Marianne Mychaskiw, Assistant Beauty Editor of Instyle.com
3, On Event Day, You Must Slay- Now just because I didn't HAVE to attend any events doesn't mean I was going to miss out on all the fun! I mean what PR girl would! So of course I attended the Tech Style event with my PR sisters Priya Williams,(www.prettimonee.com) and Keshia Jones of Brace'. Now, with NYC being one of the world's greatest fashion capital's, you must show up and show out! Black is the new Black and my all Black apparel worked rather nice for the weather and photo opps.
Now, disclaimer about the weather LOL! This Midwest girl turned Southern Belle by way of ATL was NOT prepared for that NYC Cold at all!! And I vowed to never return to NYC in the winter again!
4. It's All About The Press- What kind of publicist would I be if I didn't book press for Fashion Week! Remember, I said I didn't have clients to ATTEND Fashion Week, I never said I didn't have clients working during Fashion Week LOL. My CBS This Morning segment for the beautiful Madisin Rian, model extraordinaire aired during the first few days of Fashion Week. As a publicist, you absolutely need to book press while you're at NYC Fashion Week or any fashion week/ major event for that matter. It's all about the contacts, contracts and memories you create! Remember, PR Girls Do It Better!
Often times especially for those of us in service based businesses, we spend so much time working for our clients, tending to their every need, answering every single phone call email, etc that we forget about our marketing efforts for our own businesses!
Then when the client leaves or decides to "take a break" on services, we are stuck and frustrated because we didn't take the time out to properly plan! Crazy right?! As entrepreneurs it is vital to our business life to stay visible and consistent at all times!!! Our revenue depends on it!!
You have to make sure you are staying on task! What are your goals? What are your sales goals for the next month? You should already be planning for Jan/February 2016. Write down your goals and develop your marketing strategies accordingly!
Your business must go on and the only way that it will continue thrive is if people know about you and what it is that you are doing. How are you preparing for your future and the future of your business? Stay ahead of the curve at all times!!! Remember to work both IN your business and ON your business!
Now, let's talk about how you can change your business and your life in the next 3 days. Many of you all have been reaching out to me emailing me about the Know Your Purpose, Know Your Brand Course because you have a desire to change the way you've been doing business. You are tired of not being clear on your purpose in the marketplace...
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Koereyelle Dubose is definitely a game changer and a female entrepreneur activating her hustle unlike any other. She is the Founder of the Single Wives Club, an organization dedicated to single women who desire to be married. Koereyelle is also the founder of Ready To Werk, a creative design agency that also provides classes for the DIY Entrepreneur. With her new book, "WERK 101: Get-Your-Life-Together Guide ", we were eager to catch up with her. Take a look at the awesome gems she had to share!
Congrats on your new book! What inspired you to write it?
WERK 101: Get-Your-Life-Together Guide is actually the 3rd book I have written but the first one that I've published. It is the ultimate handbook sharing health, wealth, and lifestyle lessons for the modern-day woman. I'm talking about everything from how to deal with negative people to uncovering your purpose. I want women everywhere to find their purpose, discover their dreams and live a life that they love
You are a DIY entrepreneur, how do you stay focused and productive when developing new products launches etc?
I make an effort to find a common denominator in everything that I do. I organize myself according to specific days. So one day I will schedule all my emails for the week, the next day I may write my blog posts or meet with my team.
What are 3 key things you attribute to your success this far?
My determination, I don't take the word "no", it motivates me to push harder until I get a yes. I would also say my faith, not only in God but I have a very strong faith in myself. I know that I can do whatever I set my mind to. Lastly, having my team; people that understand the vision and add value to me and my brand.
What's next for you and your many endeavors?
My book tour. I am currently in the planning stages. I want to work around the world, taking my book on the road. I want to impact as many people as possible; empowering women everywhere
What would you say to your 25 year old self?
Be patient. I don't have to be in control of everything or know when it's going to happen as long as I have the vision. I know it will come in time.
Words of inspiration for aspiring entrepreneurs?
My number 1 rule for anyone who thinks they want to be an entrepreneur is figure out what you love to do and then build a business around it. The Single Wives Club is the 6th business that I've had and it's been successful because it's my passion project. I love what I do and I know I'm walking in my purpose.
We at PR Mentality,LLC LOVE Honey Be Natural Magazine! They are an awesome publication for natural hair and beauty lovers around the world! So I had to catch up with CEO and Editor I'sha Gaines! Not only is she an editor and founder of a magazine, but she is also a photographer and creative director of CreateHerStock.com, a stock image site for women and creatives of color. Check out her interview below!
What inspired you to start Honey Be Natural Magazine?
When I first went natural, I had a hard time shuffling through blogs for information. I wanted to create a hub where information and features could be filtered through so I started HoneyBeNatural Magazine.
As a photographer, editor and creative director, you wear a lot of hats! How do you find the time to manage everything?
I honestly alternate weeks that I work on projects. I try and dedicate a week to each "Hat."
3.) Describe a typical work day.
I teach at Duncanville High School during the day as a commercial photography teacher. After work depending on the day I'm either prepping for an afternoon photoshoot or I take a nap. YES A NAP! From 4 to 8p.m. on most days I shut it down. I do this because I get up and work through the night on the magazines or editing photos. Alternating weeks for each of my business has worked for the most part. I use lunch breaks, afternoon times and late nights for posting on social media.
What types of story ideas do you love to receive?
Stories about business owners! Especially if it's kids!
What do you want publicists to know about working with you?
That I have new ideas daily that need to be cultivated.
What's next for I'sha Gaines and Honey Be Magazine?
HoneyBeNatural: Turning the magazine into something more memorable for 2016. It'll be a surprise(:
Createherstock: CreateHerStock we are soon going to have photo packs that subscribers can download at a low cost!
IshaGainesPhoto: Is about to be heavily involved in HoneyBeNatural photoshoots. Call it crazy, but the photography vision for IshaGainesPhoto is changing dramatically.
Words of Wisdom for aspiring entrepreneurs in the creative and literary industries?
Create Daily, Take Risks.... Don't wait too long to implement your ideas!