publicist

4 Ways To Get Your Business Ready For Holiday Sales

4 WAYS TO PREPARE YOUR BUSINESS FOR.png

The holidays are upon us and it’s time for you to level up in your business and your profits.

We absolutely love this time of year, good food, family time and of course SALES, SALES AND MORE SALES. During November, December is when the big guys make the bulk of their income. Just think about where you shop when Black Friday comes around (our faves are Target, Bath and Body Works, just to name a few).

This holiday season as a small business owner, you can rake in the holiday cash as well, it’s all about the product, strategy  and marketing you put into it.

Here’s 4 Ways To Get Your Business Ready For The Holidays:

  1. Decide what you are going to sell- Take a look at your inventory. What does your audience need most? What have been some of your best selling products and/or services? What have repeat customers purchased from you? Have you created anticipation and demand for a new product? These are the questions that you must as yourself to help you figure out what you’re going to sell. This is MAJOR, people. You don’t want to create a product that isn’t going to increase/move your bottom line. So you must take time out to properly assess before you launch your sale.

  2. Create A Strategy- Now that you’ve figured out what you’re going to be selling, it’s time to create a strategy. What social media channels are the most engaging for your business? What platforms can your audience be found on? This is where you need to focus your energy and efforts as far as creating the strategy. For example, if you audience is on Instagram, then you know you need to go Live on Instagram at least 2 times a week to help promote your sale. You also need to create content that is going to capture their attention. So your blog posts, IG posts, and emails to your list  etc need to focus on your new product and services. Remember, content is KING

  3. Build A Buzz- Get people talking about your product BEFORE the sale. This can look different depending on what you are selling. Maybe you need to connect with bloggers to give them a sneak peek of your upcoming collection. Or maybe you need to send out your books to influencers for review. No matter the industry, the important thing is that you get the word out about your upcoming sale at least 3 weeks in advance, this way it is fresh on the minds of your target audience.

  4. Don’t Be Afraid To Collaborate- Last but not least, you simply cannot be afraid to collaborate with your competition. This gives you an opportunity to cross promote, gain new potential customers and ultimately set yourself up to make a bigger profit. Think about doing a webinar or IG challenge talking about the do’s and don’ts of your industry. Or maybe you can do a giveaway or contest. Make it fun, exciting and promote each others sale. Who knows, you may even find a new business bestie in the process!

PR GIRLS DO IT BETTER VALENTINE'S DAY GIFT GUIDE

PR Girls Do It Better Valentine's Day Gift Guide

Valentine's Day Weekend is upon us so we wanted to create this gift guide of some of our Favorite items we believe EVERY PR Girl should have!  Check it out and share with your boyfriend or biz bestie, you never know; they may surprise you with these amazing gifts!

1. Whether you are preparing for a new client meeting or a night on the town, this 'Merlot' lippe by The Lip Bar is perfect for any occasion.

2. What better way to keep warm, look stylish and let everyone know that you are a hard working, ambitious PR Girl than wearing our #PRGirlsDoItBetter sweatshirt? Grab yours now ON SALE!

3. 
The Bando Mobile Charger- As PR Girls and Entrepreneurs alike, we are always traveling and on the go.  Between driving and trying to having everything together it seems that our phones love to die when we need them the most, right? Never fear, the Bando mobile charger is here!! Courtesy of shop.people.com

4. What's a PR Girl without her foundation to keep her looking glamorous and selfie ready? Check out the new Total Control Foundation by NYX Cosmetics

5.  Learn how to secure the bag immediately  with this amazing read by Lillie Mae of The Lillie Mae PR Agency, " 5K in 30 Days".



. Everyone knows you CANNOT go to an event without your face being BEAT honey! This highlighting sponge by Elf Cosmetics will help you stay flawless no matter what curves are thrown your way!