On the weekend of August 5-7, 2016, PR Girls Do It Better, an empowerment movement for current and aspiring women in business and future women in the public relations industry, hosted a 3 day Business Summit.
Women from all over the country gathered for a weekend of inspiration and learning how to build, grow and market their businesses. The weekend kicked off with the Empowerment Panel & Mixer hosted by Jelisa Raquel of Broadcasting Beauty, giving an inside look on being a woman in business, teaching attendees how to invest on a budget, build a following and more.
Panelists included: Kelli F. Kelley, Creative Director and Lead Publicist of Kelley Brand Communications, Deidre Palode, Founder and Publicist of MayLee Media, Brittany Butler, Money Stylist and Blogger of MissBFab.com, Founder of PR Girls Do It Better/ Lead Publicist of PR Mentality, LLC Lindsey Walker and Aleesha Carter, Publicist of KAC U Images. Aleesha was also honored during the event for her outstanding performance in the PR Industry.
Guests enjoyed branding workshops on Saturday August 6, 2016 from industry professionals such as Ronnika Ann of iGNPR, Lillie Mae of the Lillie Mae PR Agency, and Erica Dias of The B PR Firm. Keynote Presenter Tressa "Azarel" Smallwood,Publisher of Life Changing Books gave an unforgettable lecture on Success And Entrepreneurship.
The summit wrapped Sunday with brunch and additional workshops on social media, staying motivated as an entrepreneur and more. Powered by PR Mentality,LLC and in celebration of their 4th year of business, Miss Jessie's, Selah Cosmetics, iWeave Hair, Thoughts By T, Adonai Desserts, Creative Classic Agency and Unique Occasions By T Nicole, were all proud sponsors.
As a publicist, I tend to get a lot of inquires from people looking for publicity services. Some are great and we click right a way to form amazing relationships. But there are others that I am not so sure about off the bat due to their approach with me. The conversation usually goes like this: "Yes, hi my name is Brittany, (no shade to any Brittany that I personally know LOL), and I'm looking for a publicist. I'm wondering what you can do for me because the last publicist that I hired didn't do anything."
I'll stop right there. How many of you get into a relationship and for whatever reason it doesn't workout with that person? You don't starting talking to a new person going into the relationship thinking that they are going to treat you like your ex! Or at least you shouldn't. That relationship will never work out. You can't go into any type of relationship business or personal expecting the worst! If you feel that strongly about your previous PR Relationship, DON'T HIRE A NEW PUBLICIST!
On behalf of a real publicist, I apologize for anyone you encountered that was unethical,however, that does not mean that you can treat your next publicist with suspicion or distrust. It makes for an uncomfortable and awkward relationship when someone is trying to show you the absolute best of them and you have a wall up due to previous experiences with other PR firms, managers,etc.
So before you reach and hire a publicist or anyone else in your business, do a heart check and make sure you have the right attitude prior to making anyone apart of your team.
Emmelie De La Cruz is a true forced to be reckoned with! Im not just saying that because we were roommates at the very first Women In PR Conference, either LOL. Emmelie has a true gift for creating money making ideas and strategies on how to build your personal brand, increase your social media following and more! Her latest endeavor, Make Yourself Marketable, a personal branding planner is ideal for freelancers, bloggers and sidehustlers alike. Check out my Q & A with Emmelie for this week's Deskside Series below.
1.) What inspired you to start your blog?
I started my blog because I was constantly getting the same questions from peers and friends about personal branding and social media. My blog was an easy way to disseminate information to a large group of people at once.
2.) What are some of your biggest challenges working a 9-5 and owning your own business?
The biggest challenge is always time - not having enough of it. When you work full-time, you have to learn to separate the workflows and be focused on each on individually. When you are really passionate about what you do as a side hustle, it can be hard to stay focused and motivated in your full-time.
3.) How do you stay motivated when things get tough?
I think about being a millionaire. A lot of times we hear entrepreneurs talk about doing it because they want to help people. I want to help people, but nothing will get me out of bed faster or keep me up longer than knowing I have a bill to pay or a country I want to visit. I work tirelessly so that one day I do have the luxury to do things for the pure satisfaction of helping others. I want to leave a legacy behind and not have my kids worried about Sallie Mae. Right now, wealth is the motive. I have a talent and a gift that I can monetize. Why not make a living doing what I love and helping others in the process?
4.) Whats the best career advice you've been given?
My very first boss Andrea always spoke life into me and reminded me how smart I was and how I would have an amazing career. I don’t think I would have realized my potential or be so fearless in my career if I hadn’t received those constant words of encouragement from her.
5.) Where do you see yourself in the next 3-5 years?
Who knows! My life has a very quick pace. In 5 years, I hope to have another degree, a husband, a baby or two… I always think about the future of my life in terms of family life. Career is too unpredictable to try to map out. Anything can change.
6. Any current projects?
I recently launched my Hustle Hack community where I will be helping newbie entrepreneurs get their brands together and find shortcuts to be better at business. I’m so excited!
7.) Three words of wisdom for aspiring bloggers/influencers?
Communicate your credibility.
It's almost that time of the year that EVERY Fashion Guru Lives for: #NYFW! Every Fashion Publicist, Stylist and Designer runs around like a chicken with it's head cut off, stressing over last minute RSVPs and proper seating charts. Now, although I have represented fashion designers and stylists in the past handling their media relations needs, I didn't get the privilege of attending New York Fashion Week until February 2015. The experience was beyond memorable! Here are my 3 tips for navigating through NYC during Fashion Week
1. Be Intentional!- I didn't have a client attending any of the Fashion Week shows. I was headed to NYC for 2 reasons: It was my first time EVER in the Big Apple and I wanted to connect with some of my favorite editors that have been supporting PR Mentality and the various accounts that I service. It allowed me a little bit of room to breathe with no pressure of client expectations, demands and the hustle and bustle. Now, if you do have clients attending shows and various events, you definitely need to be attentive to their needs, ensure everything is together in regards to their wardrobe, itinerary, etc
2. Set Up A Deskside With Your Editor BFF - As I said, my intention was to connect with various editors. So I called ahead and sent emails to schedule a time that worked for me to go in the office. Desksides are a great way for you to get face to face interaction with your favorite editors, continue to build a rapport, and let them know about your clients endeavors in case they have a new story or piece that they are working on pertaining to that industry. Lucky for me, I was able to set up a nice meet and greet with one of my fave's Marianne Mychaskiw, Assistant Beauty Editor of Instyle.com
3, On Event Day, You Must Slay- Now just because I didn't HAVE to attend any events doesn't mean I was going to miss out on all the fun! I mean what PR girl would! So of course I attended the Tech Style event with my PR sisters Priya Williams,(www.prettimonee.com) and Keshia Jones of Brace'. Now, with NYC being one of the world's greatest fashion capital's, you must show up and show out! Black is the new Black and my all Black apparel worked rather nice for the weather and photo opps.
Now, disclaimer about the weather LOL! This Midwest girl turned Southern Belle by way of ATL was NOT prepared for that NYC Cold at all!! And I vowed to never return to NYC in the winter again!
4. It's All About The Press- What kind of publicist would I be if I didn't book press for Fashion Week! Remember, I said I didn't have clients to ATTEND Fashion Week, I never said I didn't have clients working during Fashion Week LOL. My CBS This Morning segment for the beautiful Madisin Rian, model extraordinaire aired during the first few days of Fashion Week. As a publicist, you absolutely need to book press while you're at NYC Fashion Week or any fashion week/ major event for that matter. It's all about the contacts, contracts and memories you create! Remember, PR Girls Do It Better!
As you guys may or may not know I had the awesome pleasure of being a virtual panelist on Candice Nicole PR's PoweR Connection #PeriTalk. It was super excited and I wanted to share the amazing experience with my readers as well!!! As a publicist, I encounter aspiring rappers, business owners, etc who want to take their brand to the next level but don't quite understand the process and TRUST ME! It is a process! So without further adieu, here are my 4 Tips On "How To Work With A Publicist"!
1. Know What You Want- Be specific about what you want a publicist to do for you and your business. Do you research. Know the various services that publicists provide and how they can take you to the next level. Figure out what you need and how it fits into your overall marketing goals.
2. Have A Budget- Before contacting a publicist, you must have a budget! That's why you have to do your homework and figure out how much PR services costs. Typically for full service PR campaigns, you will be required to pay a monthly retainer between $2,500-5,000 per month. Most publicists require the retainer for the first and last month to be paid upfront.
3. Be Prepared- Once you decide on your agency/firm of choice, be sure to have your timelines for your product/service in order. Your website/rebranding phases should be complete, make sure that everything works as it should. Don't try to do test runs in the midst of your PR campaign. If you are in a product based business, make sure you have inventory set aside for media/bloggers as they will want samples to review,etc
4. Be available- Your publicist will need to be in constant communication with you especially when setting up interviews, planning launches,etc. Make yourself available for meetings and stick with them!
So it's the most wonderful time of the year!!!!! Everyone is shopping and preparing gifts for their loved ones. I absolutely love the holidays! As an entrepreneur, I find myself desiring gifts that I can use in my business. I created this gift guide for all of my PR Girls, Girl Bosses and Entrepreneurs who are looking for awesome items that will allow you to further enhance and build your business. Even if you are not a entrepreneur, check out this great products and give them to the entrepreneur in your life!
1. The Daily Greatness Planner- I LOVE LOVE LOVE THIS PLANNER!!!! It is definitely not your typical planner. It has a One Page Business Plan section, 90 Day Challenge and separates each day into appointments and actionables. It also has awesome quotes as well! It has become my Business BFF. Get yours at http://dailygreatness.co/collections/all/products/dailygreatness-business-planner
2. Love Your Selfie Mug- This mug created by entreprenista Stephanie Abrams, is sooo cute, I mean who doesn't Love Their Selfie! It is perfect for your next tea or coffee break. A girl can never have too many coffee breaks,right? Grab yours at http://shopsocialfly.com/collections/accessories/products/love-your-selfie-mug
3. NYX Cosmetics True Red Lip Gloss- This lipgloss is EVERYTHING!! I wear it often and it looks amazing! Whether you have a meeting, date night, or errands to run, this lip gloss will take you from drab to fab in an instant! (it's perfect for Periscope vides too, LOL). Purchase yours at www.nyxcosmetics.com or your local mall/beauty supply store.
4. Werk-aholic Phone Case- I had this phone case for my iPhone 5S (yes I'm team Apple) and everywhere I went people would stop and ask where I got it from and/or compliment me on it. It is definitely an ice breaker for sure. Created by Koereyelle Dubose, you can get this chic phone case and others like it at http://thingsforqueens.myshopify.com/products/phone-tablet-case
5. The Bando Mobile Charger- As PR Girls and Entrepreneurs alike, we are always traveling and on the go. Between driving and trying to having everything together it seems that our phones love to die when we need them the most, right? Never fear, the Bando mobile charger is here!! Courtesy of shop.people.com, yes as in People Magazine!
6. #MakeUrPenLOUD: How To Be A Lifestyle Blogger- This book is dedicated to teaching people how to be lifestyle bloggers. #MakeUrPenLOUD: How To Be A Lifestyle Blogger features advice on how to write about fashion, beauty, music, film, art, travel, and events. Get your copy now at https://www.createspace.com/5430618
MERRY CHRISTMAS EVERYONE!!! I HOPE YOU ALL ENJOY YOUR HOLIDAY!!!
It's that time of the year where we are all reflecting on the past 11 months, figuring out what is working in our lives and businesses, exuding with a spirit of gratefulness. Personally I am very proud of what I have accomplished this year: launched my very FIRST Live course, Know Your Purpose, Know Your Brand (Details coming soon on the next cohort), traveled to new cities, enjoyed NYC Fashion Week, served tons of clients helping them to get their brand visible, spoke at various conferences, etc. As I prepare for 2016, I must admit (as most of you should) that I've had help along the way. Not just my friends and personal mentors, but there are 5 entrepreneurs (my Business BFFs/Mentors in my head) that I am grateful for. These awesome women in someway shape or form have inspired me, shifted my mindset and more.
Tiphani Montgomery is amazing!! This 7 times best selling author and book marketing consultant keeps me motivated in my business and my life by reminding me to keep God first in all things, speak life into my business and to be authentically me!
Maya Elious is truly an inspiration! Being a millennial (like myself), she is a former web designer turned personal branding strategist. Her go getter attitude and intimate approach keep me on point with my brand and business.
Marshawn Daniels- Her recent Periscope on Being Broke To Building A 7 Figure Business changed my life!! She is a vessel, merging God and business into her coaching platform. I am truly grateful for her insight and application of Biblical principles as an entrepreneur.
I am super excited about my life and business and if you don't follow these awesome ladies, google them and do it NOW! I am grateful for all of my clients, supporters, friends and loved one who continuously pour into my life and journey in entrepreneurship. I have such great things in store so stay tuned!
Koereyelle Dubose is definitely a game changer and a female entrepreneur activating her hustle unlike any other. She is the Founder of the Single Wives Club, an organization dedicated to single women who desire to be married. Koereyelle is also the founder of Ready To Werk, a creative design agency that also provides classes for the DIY Entrepreneur. With her new book, "WERK 101: Get-Your-Life-Together Guide ", we were eager to catch up with her. Take a look at the awesome gems she had to share!
Congrats on your new book! What inspired you to write it?
WERK 101: Get-Your-Life-Together Guide is actually the 3rd book I have written but the first one that I've published. It is the ultimate handbook sharing health, wealth, and lifestyle lessons for the modern-day woman. I'm talking about everything from how to deal with negative people to uncovering your purpose. I want women everywhere to find their purpose, discover their dreams and live a life that they love
You are a DIY entrepreneur, how do you stay focused and productive when developing new products launches etc?
I make an effort to find a common denominator in everything that I do. I organize myself according to specific days. So one day I will schedule all my emails for the week, the next day I may write my blog posts or meet with my team.
What are 3 key things you attribute to your success this far?
My determination, I don't take the word "no", it motivates me to push harder until I get a yes. I would also say my faith, not only in God but I have a very strong faith in myself. I know that I can do whatever I set my mind to. Lastly, having my team; people that understand the vision and add value to me and my brand.
What's next for you and your many endeavors?
My book tour. I am currently in the planning stages. I want to work around the world, taking my book on the road. I want to impact as many people as possible; empowering women everywhere
What would you say to your 25 year old self?
Be patient. I don't have to be in control of everything or know when it's going to happen as long as I have the vision. I know it will come in time.
Words of inspiration for aspiring entrepreneurs?
My number 1 rule for anyone who thinks they want to be an entrepreneur is figure out what you love to do and then build a business around it. The Single Wives Club is the 6th business that I've had and it's been successful because it's my passion project. I love what I do and I know I'm walking in my purpose.