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THE DESKSIDE SERIES: STEPHANIA LAGUER, CREATOR OF BOU'JAE VODKA

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I was so excited to be able to chat with Stephania Laguer, creator of Bou'Jae Vodka. Now, this is not your ordinary vodka. What makes Bou'Jae so unique you ask? It is the ONLY organic Ultra Premium Vodka in the U.S that is GMO free. Stephania came up with this awesome concept to fit her gluten- free lifestyle. Check out her interview below.

 

What inspired you to create your own Vodka line? My friends, they will miss a meal so they would have room to intake calories at night when we went out. I though it was the stupidest thing and wondered why there wasnt a healthy vodka out that would allow you to drink and not have to worry about calories or the aftermath. 


How do you feel as an African American woman in the organic spirits industry?
I feel intimated at times, but im not a quiter. Im constantly trying to educate my self on the Industry and the people in it. This industry is filled with men so me being a women and african american at that could go eithier way. 

 What separates Bou'Jae from its competitors? 
Bou'Jae is a lifestyle. In my opinion is the most healthiest vodka to date. Its gluten free, non gmo and allergen free. Over 100 people have tested it and non have had sideaffects or hangovers. 

 Who is your ideal consumer for Bou'Jae?
We would target the gym rats, organic/ natural people aswell as people with health issues. Its alot of people who cant drink certain brands because of the ingredients in it.

 Where do you see yourself and Bou'Jae in the next 5 years? I see Bou'Jae being a top spirit in the industry with several awards. I see Bou'Jae being a Distribution/manufacture as well. I want to help distributeother peoples brands as well. Bou'Jae will be a movement

BRANDING 101 3 TIPS TO HELP YOU GET YOUR BRAND RIGHT

Everyone wants to be Beyonce' but no one wants to put in the work! To build an awesome brand it takes tons of faith, consistency and hard work! Not to mention a lot of research. To help you on your brand building journey, here are 3 branding tips

 

1.   You must define your brand. Figure out what your company’s mission is, what are the services or products that you offer? What advantage do you have over your competitor? 

 

2.   Develop your logo and website. Choosing a logo is very important, you must be VERY picky. After all, your logo says a lot about your business. You can have a great concept, brand and service, but with a horrible logo, you will get overlooked. It’s all about perception. Also, take your time in developing your website. In today’s society, web presence is EVERYTHING. Be sure to integrate social media into your website.

 

3.   Develop your key messages. What do you want people to know about your brand? How do you want to capture their attention? Think about McDonalds, Apple or even Beyoncé’. They all have a memorable message and are known for setting certain standards above their competition. It doesn’t matter how saturated your market may seem to be. What matters is you being the first business that potential consumers think about.