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EVOLVING BEAUTY ATL TOUR EVENT RECAP

On Monday May 2, 2016 Beauty Culturalist  and  Author, Phylencia "PT" Taylor co-hosted the Evolving Beauty New Age Beauty Book Tour--Atlanta Edition. Guests enjoyed beauty industry insight from the panel discussion session. 

Panelists included: Beauty Blogger Kiwi The Beauty, CEO of Foot Kandy Judy "Jae" Nash, CEO of Myavana Candace Mitchell and CEO of Honey Pot, Beatrice Nixon. The panel was moderated by Balanced Not Busy Founder, Ciji Tatum and hosted by Master Stylist of She Salon + Lifestyle Event Guru Barry Reynolds.

The New Age Beauty Book Tour--Atlanta Edition, was held at Bar Taco, guests were treated to specialty "Evolving Beauty" cocktails and gourmet tacos.  

The Evolving Beauty Atlanta tour stop celebrated Phylencia Taylor's debut business book, "Evolving Beauty: The Business of Beauty In A New Age".  The book was inspired by her passion for the billion-dollar beauty industry as a former Corporate Beauty Executive: Carol's Daughter, Wella Corporation and Johnson Products. Today, she’s Chief Consultant/Principle of Shine Beauty Culture Consultancy, and Content Curator + InterCultural Strategist for Dollar General's Beauty Cents Magazine.

The event was sponsored by  Sheen Magazine, Beautiful Textures, Curls Understood, Balanced Not Busy and She Salon Atlanta

Blogger Kiwi The Beauty and CEO of FootKandy Jae Nash

Blogger Kiwi The Beauty and CEO of FootKandy Jae Nash

Ciji Tatum, Phylencia Taylor and Jae Nash

Ciji Tatum, Phylencia Taylor and Jae Nash

CEO/Lead Publicist of PR Mentality, LLC, Lindsey A. Walker and Beauty Culturalist/PRM Client Phylencia "PT" Taylor

CEO/Lead Publicist of PR Mentality, LLC, Lindsey A. Walker and Beauty Culturalist/PRM Client Phylencia "PT" Taylor

#PRGirlsDoItBetter Guide: That One Time I Went To #NYFW 2015

It's almost that time of the year that EVERY Fashion Guru Lives for: #NYFW! Every Fashion Publicist, Stylist and Designer runs around like a chicken with it's head cut off, stressing over last minute RSVPs and proper seating charts. Now, although I have represented fashion designers and stylists in the past handling their media relations needs, I didn't get the privilege of attending New York Fashion Week until February 2015. The experience was beyond memorable! Here are my 3 tips for navigating through NYC during Fashion Week

Of course Marianne and I had to take a selfie!

Of course Marianne and I had to take a selfie!

1. Be Intentional!- I didn't  have a client attending any of the Fashion Week shows. I was headed to NYC for 2 reasons: It was my first time EVER in the Big Apple and I wanted to connect with some of my favorite editors that have been supporting PR Mentality and the various accounts that I service.  It allowed me a little bit of room to breathe with no pressure of client expectations, demands and the hustle and bustle. Now, if you do have clients attending shows and various events, you definitely need to be attentive to their needs, ensure everything is together in regards to their wardrobe, itinerary, etc

2. Set Up A Deskside With Your Editor BFF - As I said, my intention was to connect with various editors. So I called ahead  and sent emails to schedule a time that worked for me to go in the office. Desksides are a great way for you to get face to face interaction with your favorite editors, continue to build a rapport,  and let them know about your clients endeavors in case they have a new story or piece that they are working on pertaining to that industry. Lucky for me, I was able to set up a nice meet and greet with one of my fave's Marianne Mychaskiw, Assistant Beauty Editor of Instyle.com

Fashion Week Just Isn't Fashion Week Without A Pic on The Instyle Magazine Desk!

Fashion Week Just Isn't Fashion Week Without A Pic on The Instyle Magazine Desk!

3, On Event Day, You Must Slay- Now just because I didn't HAVE to attend any events doesn't mean I was going to miss out on all the fun! I mean what PR girl would! So of course I attended the Tech Style event with my PR sisters Priya Williams,(www.prettimonee.com) and Keshia Jones of Brace'. Now, with NYC being one of the world's greatest fashion capital's, you must show up and show out! Black is the new Black and my all Black apparel worked rather nice for the weather and photo opps. 

Now, disclaimer about the weather LOL! This Midwest girl turned Southern Belle by way of ATL was NOT prepared for that NYC Cold at all!! And I vowed to never return to NYC in the winter again! 

4. It's All About The Press- What kind of publicist would I be if I didn't book press for Fashion Week! Remember, I said I didn't have clients to ATTEND Fashion Week, I never said I didn't have clients working during Fashion Week LOL.  My CBS This Morning segment for the beautiful Madisin Rian, model extraordinaire aired during the first few days of Fashion Week. As a publicist, you absolutely need to book press while you're at NYC Fashion Week or any fashion week/ major event for that matter. It's all about the contacts, contracts and memories you create! Remember, PR Girls Do It Better!

Now this is how you begin and end your Fashion Week!! 

Now this is how you begin and end your Fashion Week!! 


The Power of PR: The Infamous Patti Labelle Pies

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I'm sure by now you know that #PattiePies are trending on social media EVERYWHERE! It all started when James Wright Chanel posted a video review of the pie on FB that has everybody talking.  James took one bite of the pie and started singing like Pattie Labelle. He sang lines from some of her hits including "On My Own," "If You Only Knew," "Isn't It A Shame," "When You've Been Blessed," & "Lady Marmalade,"

His video created such a demand for the pies that they are sold out at most Walmart (including mine which I am NOT happy about LOL).  If you know me, you know I love tying EVERYTHING into a PR or Branding lesson! So without further adieu, here are 2 things we can learn about the POWER OF PR AND THE PATTI LABELLE PIES

1. INFLUENCER RELATIONS MUST BE ORGANIC- James Wright Chanel's video was able to go viral  really quickly not only because it was HILARIOUS but mainly because he already has a buzzing platform, known for his wit and comedy of about 11,200 subscribers. Patti Labelle did not pay him for an endorsement, he simply bought the pie and did a review. People were drawn to it because it was authentic and super entertaining. When you have a product and want someone to do a review, they have to genuinely LOVE your product. People respond to authenticity and the true message behind your brand.

2. YOU MUST HAVE BRAND CONSISTENCY- The number 1 key to being successful in selling your product and/or service is brand consistency. People have to become familiar with who you are and what you stand for as either an individual or a company. Patti Labelle is an R & B legend who has had a successful career in the music industry. She is also known for her amazing cooking so people trust her in that arena. James Wright Chanel is known in the social media arena as well. Show people who you are and why you do what you do. Be consistent in your content, social media posts and overall message

Moral of this story? Continue to build your brand and go pick up a Patti Labelle Pie! Sold exclusively at Walmart! (As soon as I get mine, I will do another blog!)

THE DESKSIDE SERIES: STEPHANIA LAGUER, CREATOR OF BOU'JAE VODKA

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I was so excited to be able to chat with Stephania Laguer, creator of Bou'Jae Vodka. Now, this is not your ordinary vodka. What makes Bou'Jae so unique you ask? It is the ONLY organic Ultra Premium Vodka in the U.S that is GMO free. Stephania came up with this awesome concept to fit her gluten- free lifestyle. Check out her interview below.

 

What inspired you to create your own Vodka line? My friends, they will miss a meal so they would have room to intake calories at night when we went out. I though it was the stupidest thing and wondered why there wasnt a healthy vodka out that would allow you to drink and not have to worry about calories or the aftermath. 


How do you feel as an African American woman in the organic spirits industry?
I feel intimated at times, but im not a quiter. Im constantly trying to educate my self on the Industry and the people in it. This industry is filled with men so me being a women and african american at that could go eithier way. 

 What separates Bou'Jae from its competitors? 
Bou'Jae is a lifestyle. In my opinion is the most healthiest vodka to date. Its gluten free, non gmo and allergen free. Over 100 people have tested it and non have had sideaffects or hangovers. 

 Who is your ideal consumer for Bou'Jae?
We would target the gym rats, organic/ natural people aswell as people with health issues. Its alot of people who cant drink certain brands because of the ingredients in it.

 Where do you see yourself and Bou'Jae in the next 5 years? I see Bou'Jae being a top spirit in the industry with several awards. I see Bou'Jae being a Distribution/manufacture as well. I want to help distributeother peoples brands as well. Bou'Jae will be a movement