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EVOLVING BEAUTY ATL TOUR EVENT RECAP

On Monday May 2, 2016 Beauty Culturalist  and  Author, Phylencia "PT" Taylor co-hosted the Evolving Beauty New Age Beauty Book Tour--Atlanta Edition. Guests enjoyed beauty industry insight from the panel discussion session. 

Panelists included: Beauty Blogger Kiwi The Beauty, CEO of Foot Kandy Judy "Jae" Nash, CEO of Myavana Candace Mitchell and CEO of Honey Pot, Beatrice Nixon. The panel was moderated by Balanced Not Busy Founder, Ciji Tatum and hosted by Master Stylist of She Salon + Lifestyle Event Guru Barry Reynolds.

The New Age Beauty Book Tour--Atlanta Edition, was held at Bar Taco, guests were treated to specialty "Evolving Beauty" cocktails and gourmet tacos.  

The Evolving Beauty Atlanta tour stop celebrated Phylencia Taylor's debut business book, "Evolving Beauty: The Business of Beauty In A New Age".  The book was inspired by her passion for the billion-dollar beauty industry as a former Corporate Beauty Executive: Carol's Daughter, Wella Corporation and Johnson Products. Today, she’s Chief Consultant/Principle of Shine Beauty Culture Consultancy, and Content Curator + InterCultural Strategist for Dollar General's Beauty Cents Magazine.

The event was sponsored by  Sheen Magazine, Beautiful Textures, Curls Understood, Balanced Not Busy and She Salon Atlanta

Blogger Kiwi The Beauty and CEO of FootKandy Jae Nash

Blogger Kiwi The Beauty and CEO of FootKandy Jae Nash

Ciji Tatum, Phylencia Taylor and Jae Nash

Ciji Tatum, Phylencia Taylor and Jae Nash

CEO/Lead Publicist of PR Mentality, LLC, Lindsey A. Walker and Beauty Culturalist/PRM Client Phylencia "PT" Taylor

CEO/Lead Publicist of PR Mentality, LLC, Lindsey A. Walker and Beauty Culturalist/PRM Client Phylencia "PT" Taylor

DATING RULES FOR HIRING A PUBLICIST

As a publicist, I tend to get a lot of inquires from people looking for publicity services. Some are great and we click right a way to form amazing relationships. But there are others that I am not so sure about off the bat due to their approach with me. The conversation usually goes like this: "Yes, hi my name is Brittany, (no shade to any Brittany that I personally know LOL), and I'm looking for a publicist. I'm wondering what you can do for me because the last publicist that I hired didn't do anything."

I'll stop right there. How many of you get into a relationship and for whatever reason it doesn't workout with that person? You don't starting talking to a new person going into the relationship thinking that they are going to treat you like your ex! Or at least you shouldn't. That relationship will never work out. You can't go into any type of relationship  business or personal expecting the worst! If you feel that strongly about your previous PR Relationship, DON'T HIRE A NEW PUBLICIST! 

On behalf of a real publicist, I apologize for anyone you encountered that was unethical,however, that does not mean that you can treat your next publicist with suspicion or distrust. It makes for an uncomfortable and awkward  relationship when someone is trying to show you the absolute best of them and you have a wall up due to previous experiences with other PR firms, managers,etc.

So before you reach and hire a publicist or anyone else in your business, do a heart check and make sure you have the right attitude prior to making anyone apart of your team.

4 Tips On How To Work With A Publicist

As you guys may or may not know I had the awesome pleasure of being a virtual panelist on Candice Nicole PR's PoweR Connection #PeriTalk. It was super excited and I wanted to share the amazing experience with my readers as well!!!  As a publicist, I encounter aspiring rappers, business owners, etc who want to take their brand to the next level but don't quite understand the process and TRUST ME! It is a process! So without further adieu, here are my 4 Tips On "How To Work With A Publicist"!

1. Know What You Want- Be specific about what you want a publicist to do for you and your business. Do you research. Know the various services that publicists provide and how they can take you to the next level. Figure out what you need and how it fits into your overall marketing goals.

2. Have A Budget- Before contacting a publicist, you must have a budget! That's why you have to do your homework and figure out how much PR services costs. Typically for full service PR campaigns, you will be required to pay a monthly retainer between $2,500-5,000 per month. Most publicists require the retainer for the first and last month to be paid upfront.

3. Be Prepared- Once you decide on your agency/firm of choice, be sure to have your timelines for your product/service in order. Your website/rebranding phases should be complete, make sure that everything works as it should. Don't try to do test runs in the midst of your PR campaign. If you are in a product based business, make sure you have inventory set aside for media/bloggers as they will want samples to review,etc

4. Be available- Your publicist will need to be in constant communication with you especially when setting up interviews, planning launches,etc. Make yourself available for meetings and stick with them! 

 

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THE DESKSIDE SERIES: STEPHANIA LAGUER, CREATOR OF BOU'JAE VODKA

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I was so excited to be able to chat with Stephania Laguer, creator of Bou'Jae Vodka. Now, this is not your ordinary vodka. What makes Bou'Jae so unique you ask? It is the ONLY organic Ultra Premium Vodka in the U.S that is GMO free. Stephania came up with this awesome concept to fit her gluten- free lifestyle. Check out her interview below.

 

What inspired you to create your own Vodka line? My friends, they will miss a meal so they would have room to intake calories at night when we went out. I though it was the stupidest thing and wondered why there wasnt a healthy vodka out that would allow you to drink and not have to worry about calories or the aftermath. 


How do you feel as an African American woman in the organic spirits industry?
I feel intimated at times, but im not a quiter. Im constantly trying to educate my self on the Industry and the people in it. This industry is filled with men so me being a women and african american at that could go eithier way. 

 What separates Bou'Jae from its competitors? 
Bou'Jae is a lifestyle. In my opinion is the most healthiest vodka to date. Its gluten free, non gmo and allergen free. Over 100 people have tested it and non have had sideaffects or hangovers. 

 Who is your ideal consumer for Bou'Jae?
We would target the gym rats, organic/ natural people aswell as people with health issues. Its alot of people who cant drink certain brands because of the ingredients in it.

 Where do you see yourself and Bou'Jae in the next 5 years? I see Bou'Jae being a top spirit in the industry with several awards. I see Bou'Jae being a Distribution/manufacture as well. I want to help distributeother peoples brands as well. Bou'Jae will be a movement

RULE #1 Don't Come For Nicki Minaj: Bloggers and The 20/80 Rule

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Happy Monday Everyone!!! I had an amazing Halloween and I hope you did too!!!  Over the weekend, many celebs broke the Internet with their  outrageous costumes,  one in particular-Nicki Minaj. I was scrolling on Twitter Sunday afternoon  when I saw her reply to a tweet from blogger Perez Hilton. Hilton posted about a video where Nicki  on first glance appears to be making fun of a girl in a wheelchair. Nicki responded immediately letting him know that it was not a handicapped person, but her friend/MUA in character. 

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A few moments after, I saw a tweet from the popular blog MadameNoire.com. They wrote an article regarding Nicki and her behavior over the weekend.  Being a publicist, I know that this is an example of the 20/80 rule; 20% of the media dictates what the remaining 80% will report. With Nicki being a celebrity, of course the story is going to go viral within 1-2 minutes. Bloggers work around the clock to make sure that they have the most recent relevant information out there so that their readership increases and remains prominent. 

While on a personal side, I live for entertaining "tea" on my favorite celebrities (and I LOOVE NICKI), the professional side of me screams for the truth to prevail in terms of a media relations perspective. The most amazing thing about this to me, is that Nicki herself took to social media to address the issue and call out those that were incorrect. From a PR standpoint, I cringe because I expect my clients to allow me to handle certain situations, however, from a consumer standpoint, I am rooting Nicki on for taking a stand against the media, who seems to now have a brewing obsession with questioning her character. 

PR Lesson Of The Day: Bloggers Beware of Possible Backlash/Clapback When You Don't Have All The Facts!

7 Ways To Build Your Visibility Platform

 1.  Develop Your Key Messages- Develop your slogan and mission statement. Let your audience know what you stand for.

 2.  Have A Solid Online Presence- You need to have a stellar website. Make sure it speaks to the vision of your brand, make sure you have a color scheme. Be creative.

 3.  Have A Social Media Presence- Use Twitter, Facebook, Instagram, Pinterest and Vine as ways to engage with your audience, promote your products/service and further create a branding presence.

 4.  Write A Press Release- Consumers and the media want to know about the latest happenings in your business. Get the word out about your product launch, new service offerings, etc. by writing a content filled press release.

 5.  Blog, Blog, Blog- Blogging is a great way to increase traffic to your website, enhance your brand and build your credibility as an expert.

 6.  Host An Event- Put together an event that showcases your services/products. Invite your current customers, potential customers and the media. Partner with companies that support your business model. For instance, if you own a hair boutique, host an event and partner with a clothing line and make-up artist.

 7.  Speak Up- There is no better way to be visible and promote your brand than speaking in front of a live audience. Speaking engagements allow you to connect with consumers and potential consumers on a personal level while building your credibility and showcasing your expertise.