marketing

DATING RULES FOR HIRING A PUBLICIST

As a publicist, I tend to get a lot of inquires from people looking for publicity services. Some are great and we click right a way to form amazing relationships. But there are others that I am not so sure about off the bat due to their approach with me. The conversation usually goes like this: "Yes, hi my name is Brittany, (no shade to any Brittany that I personally know LOL), and I'm looking for a publicist. I'm wondering what you can do for me because the last publicist that I hired didn't do anything."

I'll stop right there. How many of you get into a relationship and for whatever reason it doesn't workout with that person? You don't starting talking to a new person going into the relationship thinking that they are going to treat you like your ex! Or at least you shouldn't. That relationship will never work out. You can't go into any type of relationship  business or personal expecting the worst! If you feel that strongly about your previous PR Relationship, DON'T HIRE A NEW PUBLICIST! 

On behalf of a real publicist, I apologize for anyone you encountered that was unethical,however, that does not mean that you can treat your next publicist with suspicion or distrust. It makes for an uncomfortable and awkward  relationship when someone is trying to show you the absolute best of them and you have a wall up due to previous experiences with other PR firms, managers,etc.

So before you reach and hire a publicist or anyone else in your business, do a heart check and make sure you have the right attitude prior to making anyone apart of your team.

THE DESKSIDE SERIES: MEAGAN WARD

Meagan Ward is an entrepreneur on the rise, taking the marketing and branding industries by storm. The CEO of Creatively Flawless and the Founder of Powerful Women, Meagan is the epitome of what every entrepreneur should be: Innovative. Driven. Kind and Passionate. I had the privilege of chatting with her for our Deskside series this week. Check it out!

What inspired your journey to entrepreneurship?

My family. My mother and grandfather were entrepreneurial driven. They named their investment company after me. I thought it was cool. It inspired me to use my gifts and what I was good at to create my own business.

How do you deal with the stress and high demands of owning a business?

Balance is very important  for me. I've learned to meditate, remove myself from the world, focus on my thoughts. It's important to have a positive atmosphere from support system to clients. We have to have a great energy. I'm pretty selective as far as who I work with and why I work with them.

What were some of your biggest obstacles and how did you overcome?

Not getting a raise from my corporate job sparked something in me. It showed me I had the power to decide.  Once I made my decision, things in my life changed for the better. I took a risk, but I wasn't content knowing that someone had that much control over my self worth. It's all about pursuing purpose. Leaving my job served people, it inspired them to fulfill their purpose also.

What new projects do you have coming up? 

In addition to Creatively Flawless, I created The Powerful Women Networking Group. Our 2016 conference and we are excited. Women from all backgrounds will be attending our 2 day weekend event. They will be able to listen speakers, do lunch, and brunch together.  I created  the Powerful Women  because I feel like sometimes society puts negative stereotypes of women working together in business. I believe we have the ability to work together to achieve our goals. I've met some of my closets friends to date at the conference so I'm really looking forward to it

What would you say to your 20 year old self?

Stop thinking about age and what everyone else is doing. I could have started my business at 19-20 years old but I was too busy prioritizing my social life . I would tell myself to go for it! So often a path has been created for us; we don't have to take it! It's very doable to create your own path.

Where do you see yourself 3-5 years from now?

Being a mom. It is important to me and my husband. Being a mom exudes womanhood to me. I also want to be a serial entrepreneur. I have a lot of ideas so why not start them and have people run them? I also want to have global brands in Asia and South America. I definitely think that there is a demand there for getting women involved

 

3 Things You Must Do To Build An Awesome Brand

So 2016 is upon us and everyone (including me) is excited and focused on planning for an amazing year!  We all have various goals and aspirations that we must achieve, like this year, better yet this month right? It's do or die and we are ready to get it in! Well before you send out any emails for your next big collaboration, partnership or interview, you might want to take a look at your overall brand image.  Does it represent you as a business owner  and thought leader in your industry? Is your message clear among your target audience? If not, you definitely have work to do. Here are 3 things that you must have and know in order to build an awesome brand.

1.)  Get Engaged!- No, seriously! You must know what you have to offer your target audience and then be sure to develop amazing content so that you can engage with them on various platforms, ie Twitter, Instagram,  Periscope.  People want to feel like they know you and that they are apart of your life and community. When you are launching your next product, create behind the scenes footage, host a giveaway, do something that is fun and innovative to develop a better relationship with the audience that you already have.

2.) Love Your Selfie!- Let's face it, photos and social media are equivalent to Beyonce' and Destiny's Child, you HAVE to have them, or else it just doesn't make sense! It's important to take high quality photos that speak to who you are as a person and brand owner. You want to always have fresh new content so you'll need to take photos at least every 3-6 months depending on your launch dates, project, etc. And yes, you may as well become BFF's with a selfie stick and a photographer.

3.) Be Willing To Spend A Cute Coin!- Like Rihanna said, Chicks Better Have My Money! (okay, well actually it's your money but you get the point). You must have a BUDGET! Decide on what you NEED to spend your marketing dollars on ie (hosting with Squarespace,  Mailchimp Automation, Photoshoot, Publicist, etc) and then figure out how much you are willing to spend on each. As an entrepreneur, you MUST invest in yourself!! It's the only way to go, plus scared money really doesn't make any money! 

Building a brand takes time, dedication to the grind and faith! I hope these 3 tips were helpful!! If you like what you read, give me some feedback, hit the contact form and email me!

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#PRGirlsDOItBetter 2015 Ultimate Gift Guide

So it's the most wonderful time of the year!!!!! Everyone is shopping and preparing gifts for their loved ones. I absolutely love the holidays! As an entrepreneur, I find myself desiring gifts that I can use in my business. I created this gift guide for all of my PR Girls, Girl Bosses and Entrepreneurs who are looking for awesome items that will allow you to further enhance and build your business.  Even if you are not a entrepreneur, check out this great products and give them to the entrepreneur in your life!

1. The Daily Greatness Planner- I LOVE LOVE LOVE THIS PLANNER!!!! It is definitely not your typical planner. It has a One Page Business Plan section, 90 Day Challenge and separates each day into appointments and actionables. It also has awesome quotes as well! It has become my Business BFF. Get yours at http://dailygreatness.co/collections/all/products/dailygreatness-business-planner

2.  Love Your Selfie Mug- This mug created by entreprenista Stephanie Abrams,  is sooo cute, I mean who doesn't Love Their Selfie! It is perfect for your next tea or coffee break. A girl can never have too many coffee breaks,right? Grab yours at http://shopsocialfly.com/collections/accessories/products/love-your-selfie-mug

3.  NYX Cosmetics True Red Lip Gloss- This lipgloss is EVERYTHING!!  I wear it often and it looks amazing! Whether you have a meeting, date night, or errands to run, this lip gloss will take you from drab to fab in an instant! (it's perfect for Periscope vides too, LOL). Purchase yours at www.nyxcosmetics.com or your local mall/beauty supply store. 

4. Werk-aholic Phone Case- I had this phone case for my iPhone 5S (yes I'm team Apple) and everywhere I went people would stop and ask where I got it from and/or compliment me on it. It is definitely an ice breaker for sure. Created by Koereyelle Dubose, you can get this chic phone case and others like it at http://thingsforqueens.myshopify.com/products/phone-tablet-case

5. The Bando Mobile Charger- As PR Girls and Entrepreneurs alike, we are always traveling and on the go.  Between driving and trying to having everything together it seems that our phones love to die when we need them the most, right? Never fear, the Bando mobile charger is here!! Courtesy of shop.people.com, yes as in People Magazine!

6. #MakeUrPenLOUD: How To Be A Lifestyle Blogger- This book is  dedicated to teaching people how to be lifestyle bloggers. #MakeUrPenLOUD: How To Be A Lifestyle Blogger features advice on how to write about fashion, beauty, music, film, art, travel, and events. Get your copy now at https://www.createspace.com/5430618

MERRY CHRISTMAS EVERYONE!!! I HOPE YOU ALL ENJOY YOUR HOLIDAY!!!

3 Entrepreneurs I Am Grateful For

It's that time of the year where we are all reflecting on the past 11 months, figuring out what is working in our lives and businesses, exuding with a spirit of gratefulness. Personally I am very proud of what I have accomplished this year: launched my very FIRST Live course, Know Your Purpose, Know Your Brand (Details coming soon on the next cohort), traveled to new cities,   enjoyed NYC Fashion Week, served tons of clients helping them to get their brand visible, spoke at various conferences, etc. As I prepare for 2016, I must admit (as most of you should) that I've had help along the way. Not just my friends and personal mentors, but there are 5 entrepreneurs (my Business BFFs/Mentors in my head) that I am grateful for. These awesome women  in someway shape or form have inspired me, shifted my mindset and more. 

    

 

 

Tiphani Montgomery is amazing!! This 7 times best selling author and book marketing consultant keeps me motivated in my business and my life by reminding me to keep God first in all things, speak life into my business and to be authentically me!

Maya Elious is truly an inspiration! Being a  millennial (like myself), she is a former web designer turned personal branding strategist. Her go getter attitude and intimate approach keep me on point with my brand and business.

Marshawn Daniels- Her recent Periscope on Being Broke To Building A 7 Figure Business changed my life!! She is a vessel, merging God and business into her coaching platform. I am truly grateful for her insight and application of Biblical principles as an entrepreneur.

I am super excited about my life and business and if you don't follow these awesome ladies, google them and do it NOW! I am grateful for all of my clients, supporters, friends and loved one who continuously pour into my life and journey in entrepreneurship. I have such great things in store so stay tuned!

 

7 Ways To Build Your Visibility Platform

 1.  Develop Your Key Messages- Develop your slogan and mission statement. Let your audience know what you stand for.

 2.  Have A Solid Online Presence- You need to have a stellar website. Make sure it speaks to the vision of your brand, make sure you have a color scheme. Be creative.

 3.  Have A Social Media Presence- Use Twitter, Facebook, Instagram, Pinterest and Vine as ways to engage with your audience, promote your products/service and further create a branding presence.

 4.  Write A Press Release- Consumers and the media want to know about the latest happenings in your business. Get the word out about your product launch, new service offerings, etc. by writing a content filled press release.

 5.  Blog, Blog, Blog- Blogging is a great way to increase traffic to your website, enhance your brand and build your credibility as an expert.

 6.  Host An Event- Put together an event that showcases your services/products. Invite your current customers, potential customers and the media. Partner with companies that support your business model. For instance, if you own a hair boutique, host an event and partner with a clothing line and make-up artist.

 7.  Speak Up- There is no better way to be visible and promote your brand than speaking in front of a live audience. Speaking engagements allow you to connect with consumers and potential consumers on a personal level while building your credibility and showcasing your expertise.