So 2016 is upon us and everyone (including me) is excited and focused on planning for an amazing year! We all have various goals and aspirations that we must achieve, like this year, better yet this month right? It's do or die and we are ready to get it in! Well before you send out any emails for your next big collaboration, partnership or interview, you might want to take a look at your overall brand image. Does it represent you as a business owner and thought leader in your industry? Is your message clear among your target audience? If not, you definitely have work to do. Here are 3 things that you must have and know in order to build an awesome brand.
Here are the top 3 things every entrepreneur should invest in
1. Logo: Again, your logo is the most important aspect of the branding process. It must be bold, innovative and alluring. Remember, that your logo is the first thing that draws your customer to your business so it has to be memorable!
2. Website: I cannot stress enough how important it is to have a great website. The content and the layout must be stellar to both capture and maintain the attention of potential consumers and other business owners who may want to collaborate. Use
Wordpress or hire a web designer to build your site from the ground up. You want to make sure that it is unique and speaks to who you are as a business owner.
3. Product/Photo Shoot: A picture really is worth a thousand words. It can make or break your company. You need photos for all of your branding and materials as well as your website. The worst thing in the world is having a hair care line with no pictures of the product!