It's almost that time of the year that EVERY Fashion Guru Lives for: #NYFW! Every Fashion Publicist, Stylist and Designer runs around like a chicken with it's head cut off, stressing over last minute RSVPs and proper seating charts. Now, although I have represented fashion designers and stylists in the past handling their media relations needs, I didn't get the privilege of attending New York Fashion Week until February 2015. The experience was beyond memorable! Here are my 3 tips for navigating through NYC during Fashion Week
1. Be Intentional!- I didn't have a client attending any of the Fashion Week shows. I was headed to NYC for 2 reasons: It was my first time EVER in the Big Apple and I wanted to connect with some of my favorite editors that have been supporting PR Mentality and the various accounts that I service. It allowed me a little bit of room to breathe with no pressure of client expectations, demands and the hustle and bustle. Now, if you do have clients attending shows and various events, you definitely need to be attentive to their needs, ensure everything is together in regards to their wardrobe, itinerary, etc
2. Set Up A Deskside With Your Editor BFF - As I said, my intention was to connect with various editors. So I called ahead and sent emails to schedule a time that worked for me to go in the office. Desksides are a great way for you to get face to face interaction with your favorite editors, continue to build a rapport, and let them know about your clients endeavors in case they have a new story or piece that they are working on pertaining to that industry. Lucky for me, I was able to set up a nice meet and greet with one of my fave's Marianne Mychaskiw, Assistant Beauty Editor of Instyle.com
3, On Event Day, You Must Slay- Now just because I didn't HAVE to attend any events doesn't mean I was going to miss out on all the fun! I mean what PR girl would! So of course I attended the Tech Style event with my PR sisters Priya Williams,(www.prettimonee.com) and Keshia Jones of Brace'. Now, with NYC being one of the world's greatest fashion capital's, you must show up and show out! Black is the new Black and my all Black apparel worked rather nice for the weather and photo opps.
Now, disclaimer about the weather LOL! This Midwest girl turned Southern Belle by way of ATL was NOT prepared for that NYC Cold at all!! And I vowed to never return to NYC in the winter again!
4. It's All About The Press- What kind of publicist would I be if I didn't book press for Fashion Week! Remember, I said I didn't have clients to ATTEND Fashion Week, I never said I didn't have clients working during Fashion Week LOL. My CBS This Morning segment for the beautiful Madisin Rian, model extraordinaire aired during the first few days of Fashion Week. As a publicist, you absolutely need to book press while you're at NYC Fashion Week or any fashion week/ major event for that matter. It's all about the contacts, contracts and memories you create! Remember, PR Girls Do It Better!
Congratulations, you did it! Graduation has come and gone. You’ve celebrated (maybe a little too much) with your family and friends, and you've been applying for PR jobs every since. However, despite sending your resume out religiously and even landing a few interviews (that quite honestly you thought you nailed), you've have yet to get a job offer. So frustrating.
So, what’s an aspiring PR professional to do?
Well, you could cry and get depressed about life and tailspin into self-doubt and anxiety about whether or not a career in PR is even in the cards for you. But because you were likely attracted to public relations as a career because it requires hard work, a thick skin and creative problem solving, you know it is not in you to give up on your dream so quickly.
Here is what you do: carve out an afternoon of solitude and take yourself on a little career planning retreat. Grab a notebook or open up your laptop and brainstorm how you can reclaim inspiration and gain a clear direction on what you can do, right now, to change your story from bing-watching Netflix to gainfully employed.
Know this: You create your own opportunities
If might not feel like it right now, but you are in a very exciting time in your life where the future has yet to be written.
So rather that waiting for job listing to appear, make an ideal company list and prepare to proactively reach out to at least twenty PR agencies and brands in your area of interest.
Getting the job often comes down to being both a cultural fit for where you are applying, as well as having a specific set of skills that interplays well with those of the existing team. Your next task is to take what you know of each company and figure out what exactly about your experience is likely to be most helpful and most interesting to them. Secondly, really hone in on what it is about that company culture, history or product that calls out to your personally. Choose several skills and experiences for each of the companies on your ideal company list and write notes or bullet points as part of your research in a "why me" section. You'll use these notes later when crafting a letter of introduction (make sure to avoid these common cover letter mistakes).
Getting the job often comes down to being both a cultural fit for where you are applying, as well as having a specific set of skills that interplays well with those of the existing team.
Before reaching out to your company contact, ensure that your digital presence, including LinkedIn, social media accounts and Google search results are consistent, professional and up-to-date. Examine your resume and portfolio and give them a refresh (have a trusted friend give them a look and point out anything that is confusing, inconsistent or designed poorly).
Now it's time to ensure you are following each company through social media, and begin engaging with them where appropriate. Then, write a compelling pitch letter addressed by name to an ideal company contact (to make this easier, check out PR Couture's templates for job seekers).
You may choose to simply ask if there are any open positions, to ask for an informational interview, or to simply write a company love letter with a short PS about your career aspirations. Point is, you are taking ownership of your career direction and putting out feelers to get you closer to the job you want.
PS: Join PR Couture for Fashion PR Confidential March 19-20 in NYC. Former attendees have gone on to land positions at Harper's Bazaar, Alice & Olivia and People's Revolution.
- See more at: http://www.prcouture.com/2016/01/24556/#sthash.JnHzYAdl.dpuf