entrepreneurship

4 Ways To Get Your Business Ready For Holiday Sales

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The holidays are upon us and it’s time for you to level up in your business and your profits.

We absolutely love this time of year, good food, family time and of course SALES, SALES AND MORE SALES. During November, December is when the big guys make the bulk of their income. Just think about where you shop when Black Friday comes around (our faves are Target, Bath and Body Works, just to name a few).

This holiday season as a small business owner, you can rake in the holiday cash as well, it’s all about the product, strategy  and marketing you put into it.

Here’s 4 Ways To Get Your Business Ready For The Holidays:

  1. Decide what you are going to sell- Take a look at your inventory. What does your audience need most? What have been some of your best selling products and/or services? What have repeat customers purchased from you? Have you created anticipation and demand for a new product? These are the questions that you must as yourself to help you figure out what you’re going to sell. This is MAJOR, people. You don’t want to create a product that isn’t going to increase/move your bottom line. So you must take time out to properly assess before you launch your sale.

  2. Create A Strategy- Now that you’ve figured out what you’re going to be selling, it’s time to create a strategy. What social media channels are the most engaging for your business? What platforms can your audience be found on? This is where you need to focus your energy and efforts as far as creating the strategy. For example, if you audience is on Instagram, then you know you need to go Live on Instagram at least 2 times a week to help promote your sale. You also need to create content that is going to capture their attention. So your blog posts, IG posts, and emails to your list  etc need to focus on your new product and services. Remember, content is KING

  3. Build A Buzz- Get people talking about your product BEFORE the sale. This can look different depending on what you are selling. Maybe you need to connect with bloggers to give them a sneak peek of your upcoming collection. Or maybe you need to send out your books to influencers for review. No matter the industry, the important thing is that you get the word out about your upcoming sale at least 3 weeks in advance, this way it is fresh on the minds of your target audience.

  4. Don’t Be Afraid To Collaborate- Last but not least, you simply cannot be afraid to collaborate with your competition. This gives you an opportunity to cross promote, gain new potential customers and ultimately set yourself up to make a bigger profit. Think about doing a webinar or IG challenge talking about the do’s and don’ts of your industry. Or maybe you can do a giveaway or contest. Make it fun, exciting and promote each others sale. Who knows, you may even find a new business bestie in the process!

YOUR SUCCESS DEPENDS ON YOUR CONSISTENCY

Often times especially for those of us in service based businesses, we spend so much time working for our clients, tending to their every need, answering every single phone call email, etc that we forget about our marketing efforts for our own businesses!

Then when the client leaves or decides to "take a break" on services, we are stuck and frustrated because we didn't take the time out to properly plan! Crazy right?! As entrepreneurs it is vital to our business life to stay visible and consistent at all times!!! Our revenue depends on it!!

You have to make sure you are staying on task! What are your goals? What are your sales goals for the next month? You should already be planning for Jan/February 2016. Write down your goals and develop your marketing strategies accordingly! 

Your business must go on and the only way that it will continue thrive is if people know about you and what it is that you are doing. How are you preparing for your future and the future of your business? Stay ahead of the curve at all times!!!  Remember to work both IN your business and ON your business!

Now, let's talk about how you can change your business and your life in the next 3 days. Many of you all have been reaching out to me emailing me about the Know Your Purpose, Know Your Brand Course because you have a desire to change the way you've been doing business. You are tired of not being clear on your purpose in the marketplace...

FOR THE NEXT 3 DAYS, I AM EXTENDING THE ENROLLMENT AT A DISCOUNTED RATE OF $257. CLASS WILL BE IN SESSION NEXT TUESDAY AND THERE ARE PAYMENT PLANS AVAILABLE!


I want to see you succeed, I want to see you thrive and become confident in your business
I believe in you! I know what it's like to want to give up in your business and give up on your dream because it seems like it just isn't working in your favor... I'm always talking about investing in yourself and your business. And it's because I know the impact that it can have..

You owe it to yourself and your business. Don't miss your opportunity to make 2016 one of the best years you've seen yet! 


ENROLL NOW!



***Email info@lynnprmentality.com to register for the payment plan! It will be 2 installments of 128.50***





 

 

 

 

 








 

3 Tips On How To Brand Like A Boss In 2016

2016 is going to be an awesome year for me and I want the same for you! So, with that being said, here are 3 tips to help you BRAND LIKE A BOSS IN 2016

1.) FINISH STRONG!-
 October is almost over; that means you have 2 months to accomplish whatever your goals for 2016 are. YOU CAN DO THIS!! 60 DAYS IS MORE THAN ENOUGH TIME IF YOU START NOW AND REMAIN INTENTIONAL AND CONSISTENT. Grab your planner, pen, accountability partner and get to work! Remember real bosses and business leaders do not allow obstacles to stand our way. We assess the problem and create a new solution! 

2.)  CREATE AN END OF YEAR BIZ BUCKET LIST- To help you finish strong and stay focused,  create a list of goals that you MUST achieve before the end of 2015.What do you want to complete? How do you envision your business success in the months to come? Think about those things and create a plan of action that will help you reach your next level.

3.) THE HOLIDAYS ARE HERE- Let's face it, Christmas is around the corner. So now is the perfect time to develop a promotion to get current and potential customers interested in your product/service. Maybe you can do a virtual holiday party, Twitter Chat and Giveaway or partner with your favorite influencer on Instagram. Whatever you choose, it's vital that you start brainstorming and make it happen NOW!

7 Ways To Build Your Visibility Platform

 1.  Develop Your Key Messages- Develop your slogan and mission statement. Let your audience know what you stand for.

 2.  Have A Solid Online Presence- You need to have a stellar website. Make sure it speaks to the vision of your brand, make sure you have a color scheme. Be creative.

 3.  Have A Social Media Presence- Use Twitter, Facebook, Instagram, Pinterest and Vine as ways to engage with your audience, promote your products/service and further create a branding presence.

 4.  Write A Press Release- Consumers and the media want to know about the latest happenings in your business. Get the word out about your product launch, new service offerings, etc. by writing a content filled press release.

 5.  Blog, Blog, Blog- Blogging is a great way to increase traffic to your website, enhance your brand and build your credibility as an expert.

 6.  Host An Event- Put together an event that showcases your services/products. Invite your current customers, potential customers and the media. Partner with companies that support your business model. For instance, if you own a hair boutique, host an event and partner with a clothing line and make-up artist.

 7.  Speak Up- There is no better way to be visible and promote your brand than speaking in front of a live audience. Speaking engagements allow you to connect with consumers and potential consumers on a personal level while building your credibility and showcasing your expertise.