business

4 Ways To Get Your Business Ready For Holiday Sales

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The holidays are upon us and it’s time for you to level up in your business and your profits.

We absolutely love this time of year, good food, family time and of course SALES, SALES AND MORE SALES. During November, December is when the big guys make the bulk of their income. Just think about where you shop when Black Friday comes around (our faves are Target, Bath and Body Works, just to name a few).

This holiday season as a small business owner, you can rake in the holiday cash as well, it’s all about the product, strategy  and marketing you put into it.

Here’s 4 Ways To Get Your Business Ready For The Holidays:

  1. Decide what you are going to sell- Take a look at your inventory. What does your audience need most? What have been some of your best selling products and/or services? What have repeat customers purchased from you? Have you created anticipation and demand for a new product? These are the questions that you must as yourself to help you figure out what you’re going to sell. This is MAJOR, people. You don’t want to create a product that isn’t going to increase/move your bottom line. So you must take time out to properly assess before you launch your sale.

  2. Create A Strategy- Now that you’ve figured out what you’re going to be selling, it’s time to create a strategy. What social media channels are the most engaging for your business? What platforms can your audience be found on? This is where you need to focus your energy and efforts as far as creating the strategy. For example, if you audience is on Instagram, then you know you need to go Live on Instagram at least 2 times a week to help promote your sale. You also need to create content that is going to capture their attention. So your blog posts, IG posts, and emails to your list  etc need to focus on your new product and services. Remember, content is KING

  3. Build A Buzz- Get people talking about your product BEFORE the sale. This can look different depending on what you are selling. Maybe you need to connect with bloggers to give them a sneak peek of your upcoming collection. Or maybe you need to send out your books to influencers for review. No matter the industry, the important thing is that you get the word out about your upcoming sale at least 3 weeks in advance, this way it is fresh on the minds of your target audience.

  4. Don’t Be Afraid To Collaborate- Last but not least, you simply cannot be afraid to collaborate with your competition. This gives you an opportunity to cross promote, gain new potential customers and ultimately set yourself up to make a bigger profit. Think about doing a webinar or IG challenge talking about the do’s and don’ts of your industry. Or maybe you can do a giveaway or contest. Make it fun, exciting and promote each others sale. Who knows, you may even find a new business bestie in the process!

#PRGirlsDOItBetter 2015 Ultimate Gift Guide

So it's the most wonderful time of the year!!!!! Everyone is shopping and preparing gifts for their loved ones. I absolutely love the holidays! As an entrepreneur, I find myself desiring gifts that I can use in my business. I created this gift guide for all of my PR Girls, Girl Bosses and Entrepreneurs who are looking for awesome items that will allow you to further enhance and build your business.  Even if you are not a entrepreneur, check out this great products and give them to the entrepreneur in your life!

1. The Daily Greatness Planner- I LOVE LOVE LOVE THIS PLANNER!!!! It is definitely not your typical planner. It has a One Page Business Plan section, 90 Day Challenge and separates each day into appointments and actionables. It also has awesome quotes as well! It has become my Business BFF. Get yours at http://dailygreatness.co/collections/all/products/dailygreatness-business-planner

2.  Love Your Selfie Mug- This mug created by entreprenista Stephanie Abrams,  is sooo cute, I mean who doesn't Love Their Selfie! It is perfect for your next tea or coffee break. A girl can never have too many coffee breaks,right? Grab yours at http://shopsocialfly.com/collections/accessories/products/love-your-selfie-mug

3.  NYX Cosmetics True Red Lip Gloss- This lipgloss is EVERYTHING!!  I wear it often and it looks amazing! Whether you have a meeting, date night, or errands to run, this lip gloss will take you from drab to fab in an instant! (it's perfect for Periscope vides too, LOL). Purchase yours at www.nyxcosmetics.com or your local mall/beauty supply store. 

4. Werk-aholic Phone Case- I had this phone case for my iPhone 5S (yes I'm team Apple) and everywhere I went people would stop and ask where I got it from and/or compliment me on it. It is definitely an ice breaker for sure. Created by Koereyelle Dubose, you can get this chic phone case and others like it at http://thingsforqueens.myshopify.com/products/phone-tablet-case

5. The Bando Mobile Charger- As PR Girls and Entrepreneurs alike, we are always traveling and on the go.  Between driving and trying to having everything together it seems that our phones love to die when we need them the most, right? Never fear, the Bando mobile charger is here!! Courtesy of shop.people.com, yes as in People Magazine!

6. #MakeUrPenLOUD: How To Be A Lifestyle Blogger- This book is  dedicated to teaching people how to be lifestyle bloggers. #MakeUrPenLOUD: How To Be A Lifestyle Blogger features advice on how to write about fashion, beauty, music, film, art, travel, and events. Get your copy now at https://www.createspace.com/5430618

MERRY CHRISTMAS EVERYONE!!! I HOPE YOU ALL ENJOY YOUR HOLIDAY!!!