branding

DATING RULES FOR HIRING A PUBLICIST

As a publicist, I tend to get a lot of inquires from people looking for publicity services. Some are great and we click right a way to form amazing relationships. But there are others that I am not so sure about off the bat due to their approach with me. The conversation usually goes like this: "Yes, hi my name is Brittany, (no shade to any Brittany that I personally know LOL), and I'm looking for a publicist. I'm wondering what you can do for me because the last publicist that I hired didn't do anything."

I'll stop right there. How many of you get into a relationship and for whatever reason it doesn't workout with that person? You don't starting talking to a new person going into the relationship thinking that they are going to treat you like your ex! Or at least you shouldn't. That relationship will never work out. You can't go into any type of relationship  business or personal expecting the worst! If you feel that strongly about your previous PR Relationship, DON'T HIRE A NEW PUBLICIST! 

On behalf of a real publicist, I apologize for anyone you encountered that was unethical,however, that does not mean that you can treat your next publicist with suspicion or distrust. It makes for an uncomfortable and awkward  relationship when someone is trying to show you the absolute best of them and you have a wall up due to previous experiences with other PR firms, managers,etc.

So before you reach and hire a publicist or anyone else in your business, do a heart check and make sure you have the right attitude prior to making anyone apart of your team.

THE DESKSIDE SERIES: MEAGAN WARD

Meagan Ward is an entrepreneur on the rise, taking the marketing and branding industries by storm. The CEO of Creatively Flawless and the Founder of Powerful Women, Meagan is the epitome of what every entrepreneur should be: Innovative. Driven. Kind and Passionate. I had the privilege of chatting with her for our Deskside series this week. Check it out!

What inspired your journey to entrepreneurship?

My family. My mother and grandfather were entrepreneurial driven. They named their investment company after me. I thought it was cool. It inspired me to use my gifts and what I was good at to create my own business.

How do you deal with the stress and high demands of owning a business?

Balance is very important  for me. I've learned to meditate, remove myself from the world, focus on my thoughts. It's important to have a positive atmosphere from support system to clients. We have to have a great energy. I'm pretty selective as far as who I work with and why I work with them.

What were some of your biggest obstacles and how did you overcome?

Not getting a raise from my corporate job sparked something in me. It showed me I had the power to decide.  Once I made my decision, things in my life changed for the better. I took a risk, but I wasn't content knowing that someone had that much control over my self worth. It's all about pursuing purpose. Leaving my job served people, it inspired them to fulfill their purpose also.

What new projects do you have coming up? 

In addition to Creatively Flawless, I created The Powerful Women Networking Group. Our 2016 conference and we are excited. Women from all backgrounds will be attending our 2 day weekend event. They will be able to listen speakers, do lunch, and brunch together.  I created  the Powerful Women  because I feel like sometimes society puts negative stereotypes of women working together in business. I believe we have the ability to work together to achieve our goals. I've met some of my closets friends to date at the conference so I'm really looking forward to it

What would you say to your 20 year old self?

Stop thinking about age and what everyone else is doing. I could have started my business at 19-20 years old but I was too busy prioritizing my social life . I would tell myself to go for it! So often a path has been created for us; we don't have to take it! It's very doable to create your own path.

Where do you see yourself 3-5 years from now?

Being a mom. It is important to me and my husband. Being a mom exudes womanhood to me. I also want to be a serial entrepreneur. I have a lot of ideas so why not start them and have people run them? I also want to have global brands in Asia and South America. I definitely think that there is a demand there for getting women involved

 

YOUR SUCCESS DEPENDS ON YOUR CONSISTENCY

Often times especially for those of us in service based businesses, we spend so much time working for our clients, tending to their every need, answering every single phone call email, etc that we forget about our marketing efforts for our own businesses!

Then when the client leaves or decides to "take a break" on services, we are stuck and frustrated because we didn't take the time out to properly plan! Crazy right?! As entrepreneurs it is vital to our business life to stay visible and consistent at all times!!! Our revenue depends on it!!

You have to make sure you are staying on task! What are your goals? What are your sales goals for the next month? You should already be planning for Jan/February 2016. Write down your goals and develop your marketing strategies accordingly! 

Your business must go on and the only way that it will continue thrive is if people know about you and what it is that you are doing. How are you preparing for your future and the future of your business? Stay ahead of the curve at all times!!!  Remember to work both IN your business and ON your business!

Now, let's talk about how you can change your business and your life in the next 3 days. Many of you all have been reaching out to me emailing me about the Know Your Purpose, Know Your Brand Course because you have a desire to change the way you've been doing business. You are tired of not being clear on your purpose in the marketplace...

FOR THE NEXT 3 DAYS, I AM EXTENDING THE ENROLLMENT AT A DISCOUNTED RATE OF $257. CLASS WILL BE IN SESSION NEXT TUESDAY AND THERE ARE PAYMENT PLANS AVAILABLE!


I want to see you succeed, I want to see you thrive and become confident in your business
I believe in you! I know what it's like to want to give up in your business and give up on your dream because it seems like it just isn't working in your favor... I'm always talking about investing in yourself and your business. And it's because I know the impact that it can have..

You owe it to yourself and your business. Don't miss your opportunity to make 2016 one of the best years you've seen yet! 


ENROLL NOW!



***Email info@lynnprmentality.com to register for the payment plan! It will be 2 installments of 128.50***





 

 

 

 

 








 

3 Entrepreneurs I Am Grateful For

It's that time of the year where we are all reflecting on the past 11 months, figuring out what is working in our lives and businesses, exuding with a spirit of gratefulness. Personally I am very proud of what I have accomplished this year: launched my very FIRST Live course, Know Your Purpose, Know Your Brand (Details coming soon on the next cohort), traveled to new cities,   enjoyed NYC Fashion Week, served tons of clients helping them to get their brand visible, spoke at various conferences, etc. As I prepare for 2016, I must admit (as most of you should) that I've had help along the way. Not just my friends and personal mentors, but there are 5 entrepreneurs (my Business BFFs/Mentors in my head) that I am grateful for. These awesome women  in someway shape or form have inspired me, shifted my mindset and more. 

    

 

 

Tiphani Montgomery is amazing!! This 7 times best selling author and book marketing consultant keeps me motivated in my business and my life by reminding me to keep God first in all things, speak life into my business and to be authentically me!

Maya Elious is truly an inspiration! Being a  millennial (like myself), she is a former web designer turned personal branding strategist. Her go getter attitude and intimate approach keep me on point with my brand and business.

Marshawn Daniels- Her recent Periscope on Being Broke To Building A 7 Figure Business changed my life!! She is a vessel, merging God and business into her coaching platform. I am truly grateful for her insight and application of Biblical principles as an entrepreneur.

I am super excited about my life and business and if you don't follow these awesome ladies, google them and do it NOW! I am grateful for all of my clients, supporters, friends and loved one who continuously pour into my life and journey in entrepreneurship. I have such great things in store so stay tuned!

 

The Power of PR: The Infamous Patti Labelle Pies

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I'm sure by now you know that #PattiePies are trending on social media EVERYWHERE! It all started when James Wright Chanel posted a video review of the pie on FB that has everybody talking.  James took one bite of the pie and started singing like Pattie Labelle. He sang lines from some of her hits including "On My Own," "If You Only Knew," "Isn't It A Shame," "When You've Been Blessed," & "Lady Marmalade,"

His video created such a demand for the pies that they are sold out at most Walmart (including mine which I am NOT happy about LOL).  If you know me, you know I love tying EVERYTHING into a PR or Branding lesson! So without further adieu, here are 2 things we can learn about the POWER OF PR AND THE PATTI LABELLE PIES

1. INFLUENCER RELATIONS MUST BE ORGANIC- James Wright Chanel's video was able to go viral  really quickly not only because it was HILARIOUS but mainly because he already has a buzzing platform, known for his wit and comedy of about 11,200 subscribers. Patti Labelle did not pay him for an endorsement, he simply bought the pie and did a review. People were drawn to it because it was authentic and super entertaining. When you have a product and want someone to do a review, they have to genuinely LOVE your product. People respond to authenticity and the true message behind your brand.

2. YOU MUST HAVE BRAND CONSISTENCY- The number 1 key to being successful in selling your product and/or service is brand consistency. People have to become familiar with who you are and what you stand for as either an individual or a company. Patti Labelle is an R & B legend who has had a successful career in the music industry. She is also known for her amazing cooking so people trust her in that arena. James Wright Chanel is known in the social media arena as well. Show people who you are and why you do what you do. Be consistent in your content, social media posts and overall message

Moral of this story? Continue to build your brand and go pick up a Patti Labelle Pie! Sold exclusively at Walmart! (As soon as I get mine, I will do another blog!)

WHY MEEK MILL IS DOING EVERYTHING WRONG FOR HIS BRAND

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HypeFresh Magazine asked me for my insight on Meek Mill's and how he is hurting his career! Check out what I had to say!

3 Tips On How To Brand Like A Boss In 2016

2016 is going to be an awesome year for me and I want the same for you! So, with that being said, here are 3 tips to help you BRAND LIKE A BOSS IN 2016

1.) FINISH STRONG!-
 October is almost over; that means you have 2 months to accomplish whatever your goals for 2016 are. YOU CAN DO THIS!! 60 DAYS IS MORE THAN ENOUGH TIME IF YOU START NOW AND REMAIN INTENTIONAL AND CONSISTENT. Grab your planner, pen, accountability partner and get to work! Remember real bosses and business leaders do not allow obstacles to stand our way. We assess the problem and create a new solution! 

2.)  CREATE AN END OF YEAR BIZ BUCKET LIST- To help you finish strong and stay focused,  create a list of goals that you MUST achieve before the end of 2015.What do you want to complete? How do you envision your business success in the months to come? Think about those things and create a plan of action that will help you reach your next level.

3.) THE HOLIDAYS ARE HERE- Let's face it, Christmas is around the corner. So now is the perfect time to develop a promotion to get current and potential customers interested in your product/service. Maybe you can do a virtual holiday party, Twitter Chat and Giveaway or partner with your favorite influencer on Instagram. Whatever you choose, it's vital that you start brainstorming and make it happen NOW!

BRANDING 101 3 TIPS TO HELP YOU GET YOUR BRAND RIGHT

Everyone wants to be Beyonce' but no one wants to put in the work! To build an awesome brand it takes tons of faith, consistency and hard work! Not to mention a lot of research. To help you on your brand building journey, here are 3 branding tips

 

1.   You must define your brand. Figure out what your company’s mission is, what are the services or products that you offer? What advantage do you have over your competitor? 

 

2.   Develop your logo and website. Choosing a logo is very important, you must be VERY picky. After all, your logo says a lot about your business. You can have a great concept, brand and service, but with a horrible logo, you will get overlooked. It’s all about perception. Also, take your time in developing your website. In today’s society, web presence is EVERYTHING. Be sure to integrate social media into your website.

 

3.   Develop your key messages. What do you want people to know about your brand? How do you want to capture their attention? Think about McDonalds, Apple or even Beyoncé’. They all have a memorable message and are known for setting certain standards above their competition. It doesn’t matter how saturated your market may seem to be. What matters is you being the first business that potential consumers think about.

 

 

7 Ways To Build Your Visibility Platform

 1.  Develop Your Key Messages- Develop your slogan and mission statement. Let your audience know what you stand for.

 2.  Have A Solid Online Presence- You need to have a stellar website. Make sure it speaks to the vision of your brand, make sure you have a color scheme. Be creative.

 3.  Have A Social Media Presence- Use Twitter, Facebook, Instagram, Pinterest and Vine as ways to engage with your audience, promote your products/service and further create a branding presence.

 4.  Write A Press Release- Consumers and the media want to know about the latest happenings in your business. Get the word out about your product launch, new service offerings, etc. by writing a content filled press release.

 5.  Blog, Blog, Blog- Blogging is a great way to increase traffic to your website, enhance your brand and build your credibility as an expert.

 6.  Host An Event- Put together an event that showcases your services/products. Invite your current customers, potential customers and the media. Partner with companies that support your business model. For instance, if you own a hair boutique, host an event and partner with a clothing line and make-up artist.

 7.  Speak Up- There is no better way to be visible and promote your brand than speaking in front of a live audience. Speaking engagements allow you to connect with consumers and potential consumers on a personal level while building your credibility and showcasing your expertise.