brand consistency


Often times especially for those of us in service based businesses, we spend so much time working for our clients, tending to their every need, answering every single phone call email, etc that we forget about our marketing efforts for our own businesses!

Then when the client leaves or decides to "take a break" on services, we are stuck and frustrated because we didn't take the time out to properly plan! Crazy right?! As entrepreneurs it is vital to our business life to stay visible and consistent at all times!!! Our revenue depends on it!!

You have to make sure you are staying on task! What are your goals? What are your sales goals for the next month? You should already be planning for Jan/February 2016. Write down your goals and develop your marketing strategies accordingly! 

Your business must go on and the only way that it will continue thrive is if people know about you and what it is that you are doing. How are you preparing for your future and the future of your business? Stay ahead of the curve at all times!!!  Remember to work both IN your business and ON your business!

Now, let's talk about how you can change your business and your life in the next 3 days. Many of you all have been reaching out to me emailing me about the Know Your Purpose, Know Your Brand Course because you have a desire to change the way you've been doing business. You are tired of not being clear on your purpose in the marketplace...


I want to see you succeed, I want to see you thrive and become confident in your business
I believe in you! I know what it's like to want to give up in your business and give up on your dream because it seems like it just isn't working in your favor... I'm always talking about investing in yourself and your business. And it's because I know the impact that it can have..

You owe it to yourself and your business. Don't miss your opportunity to make 2016 one of the best years you've seen yet! 


***Email to register for the payment plan! It will be 2 installments of 128.50***







The Power of PR: The Infamous Patti Labelle Pies

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I'm sure by now you know that #PattiePies are trending on social media EVERYWHERE! It all started when James Wright Chanel posted a video review of the pie on FB that has everybody talking.  James took one bite of the pie and started singing like Pattie Labelle. He sang lines from some of her hits including "On My Own," "If You Only Knew," "Isn't It A Shame," "When You've Been Blessed," & "Lady Marmalade,"

His video created such a demand for the pies that they are sold out at most Walmart (including mine which I am NOT happy about LOL).  If you know me, you know I love tying EVERYTHING into a PR or Branding lesson! So without further adieu, here are 2 things we can learn about the POWER OF PR AND THE PATTI LABELLE PIES

1. INFLUENCER RELATIONS MUST BE ORGANIC- James Wright Chanel's video was able to go viral  really quickly not only because it was HILARIOUS but mainly because he already has a buzzing platform, known for his wit and comedy of about 11,200 subscribers. Patti Labelle did not pay him for an endorsement, he simply bought the pie and did a review. People were drawn to it because it was authentic and super entertaining. When you have a product and want someone to do a review, they have to genuinely LOVE your product. People respond to authenticity and the true message behind your brand.

2. YOU MUST HAVE BRAND CONSISTENCY- The number 1 key to being successful in selling your product and/or service is brand consistency. People have to become familiar with who you are and what you stand for as either an individual or a company. Patti Labelle is an R & B legend who has had a successful career in the music industry. She is also known for her amazing cooking so people trust her in that arena. James Wright Chanel is known in the social media arena as well. Show people who you are and why you do what you do. Be consistent in your content, social media posts and overall message

Moral of this story? Continue to build your brand and go pick up a Patti Labelle Pie! Sold exclusively at Walmart! (As soon as I get mine, I will do another blog!)