brand

3 Tips For Marketing Your Beauty + Lifestyle Brand

I absolutely love supporting my fellow entrepreneurs so of course I had to grab a Fun Fly and Fabulous Box from amazing celebrity publicist, entrepreneur and friend Arian Simone, (You can grab yours at http://www.funflyfabulous.com/)

This box is super awesome and I wanted to share some tips about how to market your Lifestyle/Beauty Brand for those of you who are just getting started.

1.) Packaging is EVERYTHING!- The Fun Fly and Fabulous Box is made from the same material as  the iPhone box. You want to make sure that your package is a proper representation of your brand. If you have a luxury product, your packaging needs to reflect that.  Remember, that your consumer doesn't just want to buy from you, but they want an experience WITH you! 

2.) Collaborations Are Key- For the  October launch and theme of the Fun Fly Fabulous Box, the company partnered with Fox's hit show, "Empire" and even had a few giveaways sponsored by Fox as well! Collaborations are always a great way to increase your brand's visibility and awareness. You should partner with another brand who embodies the same core values and characteristics of your product/company.

3.) All About The Influence- As stated above, when you are collaborating with various brands, you must make sure that you are in alignment with their values and that their audience is a fit for you.  Because of the Empire Theme and featuring products such as Tidal, Design Essentials, etc, the Fun Fly Fabulous lifestyle brand was able to tap into a larger following via social media which assisted in converting to sales, brand awareness, exposure and more!

Hope this helps!!! For more info about branding, marketing and PR services, email info@lynnprmentality.com 

3 Tips On How To Brand Like A Boss In 2016

2016 is going to be an awesome year for me and I want the same for you! So, with that being said, here are 3 tips to help you BRAND LIKE A BOSS IN 2016

1.) FINISH STRONG!-
 October is almost over; that means you have 2 months to accomplish whatever your goals for 2016 are. YOU CAN DO THIS!! 60 DAYS IS MORE THAN ENOUGH TIME IF YOU START NOW AND REMAIN INTENTIONAL AND CONSISTENT. Grab your planner, pen, accountability partner and get to work! Remember real bosses and business leaders do not allow obstacles to stand our way. We assess the problem and create a new solution! 

2.)  CREATE AN END OF YEAR BIZ BUCKET LIST- To help you finish strong and stay focused,  create a list of goals that you MUST achieve before the end of 2015.What do you want to complete? How do you envision your business success in the months to come? Think about those things and create a plan of action that will help you reach your next level.

3.) THE HOLIDAYS ARE HERE- Let's face it, Christmas is around the corner. So now is the perfect time to develop a promotion to get current and potential customers interested in your product/service. Maybe you can do a virtual holiday party, Twitter Chat and Giveaway or partner with your favorite influencer on Instagram. Whatever you choose, it's vital that you start brainstorming and make it happen NOW!

BRANDING 101 3 TIPS TO HELP YOU GET YOUR BRAND RIGHT

Everyone wants to be Beyonce' but no one wants to put in the work! To build an awesome brand it takes tons of faith, consistency and hard work! Not to mention a lot of research. To help you on your brand building journey, here are 3 branding tips

 

1.   You must define your brand. Figure out what your company’s mission is, what are the services or products that you offer? What advantage do you have over your competitor? 

 

2.   Develop your logo and website. Choosing a logo is very important, you must be VERY picky. After all, your logo says a lot about your business. You can have a great concept, brand and service, but with a horrible logo, you will get overlooked. It’s all about perception. Also, take your time in developing your website. In today’s society, web presence is EVERYTHING. Be sure to integrate social media into your website.

 

3.   Develop your key messages. What do you want people to know about your brand? How do you want to capture their attention? Think about McDonalds, Apple or even Beyoncé’. They all have a memorable message and are known for setting certain standards above their competition. It doesn’t matter how saturated your market may seem to be. What matters is you being the first business that potential consumers think about.