beauty publicist

EVOLVING BEAUTY ATL TOUR EVENT RECAP

On Monday May 2, 2016 Beauty Culturalist  and  Author, Phylencia "PT" Taylor co-hosted the Evolving Beauty New Age Beauty Book Tour--Atlanta Edition. Guests enjoyed beauty industry insight from the panel discussion session. 

Panelists included: Beauty Blogger Kiwi The Beauty, CEO of Foot Kandy Judy "Jae" Nash, CEO of Myavana Candace Mitchell and CEO of Honey Pot, Beatrice Nixon. The panel was moderated by Balanced Not Busy Founder, Ciji Tatum and hosted by Master Stylist of She Salon + Lifestyle Event Guru Barry Reynolds.

The New Age Beauty Book Tour--Atlanta Edition, was held at Bar Taco, guests were treated to specialty "Evolving Beauty" cocktails and gourmet tacos.  

The Evolving Beauty Atlanta tour stop celebrated Phylencia Taylor's debut business book, "Evolving Beauty: The Business of Beauty In A New Age".  The book was inspired by her passion for the billion-dollar beauty industry as a former Corporate Beauty Executive: Carol's Daughter, Wella Corporation and Johnson Products. Today, she’s Chief Consultant/Principle of Shine Beauty Culture Consultancy, and Content Curator + InterCultural Strategist for Dollar General's Beauty Cents Magazine.

The event was sponsored by  Sheen Magazine, Beautiful Textures, Curls Understood, Balanced Not Busy and She Salon Atlanta

Blogger Kiwi The Beauty and CEO of FootKandy Jae Nash

Blogger Kiwi The Beauty and CEO of FootKandy Jae Nash

Ciji Tatum, Phylencia Taylor and Jae Nash

Ciji Tatum, Phylencia Taylor and Jae Nash

CEO/Lead Publicist of PR Mentality, LLC, Lindsey A. Walker and Beauty Culturalist/PRM Client Phylencia "PT" Taylor

CEO/Lead Publicist of PR Mentality, LLC, Lindsey A. Walker and Beauty Culturalist/PRM Client Phylencia "PT" Taylor

Toya Wright, Ming Lee, Claire Summers and More: Ladies Who Brunch ATL Recap

Over the weekend, I had the pleasure of attending the Ladies Who Brunch Business Conference at the glamour Le Fais Do-Do venue in Atlanta, GA. It was a 2 day conference (February 5th-7th), geared towards both aspiring and current female entrepreneurs looking to gain insight into building their brands, having business balance, connecting with others and more.

The first day of the conference consisted of workshops taught by Bianca Rush of Sassy Mitchell Hair,Nicole Garner of The Garner Circle and Dayy Jones of Bella Bar Tees. There were also Fireside Chat sessions which motivated and inspired attendees to take fast action on their dreams, revamp their current business structures and more.

In the evening, there was an amazing dinner followed by an intimate chat with keynote speaker and Founder of CurlBox, Myleik Teele. Myleik gave business gems. “A lot of times when you are here networking, you just have to be in the room, it’s not always about giving something to someone when you first meet them.” She also advised guests to use social media as a tool to be a platform, rather than gaining popularity or likes.

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On Sunday, their signature brunch was held. Panelists included Jasmine Lawrence of Eden Body Works; Toya Wright, New York Times best-selling writer (Priceless Inspirations) and Garb Boutique owner;Claire Sulmers of Fashion Bomb Daily; Ming Lee of Snob Life Studio; and Miss Diddy, The Brand Group LA. The panel was hosted by Ariane Davis of “Love & Hip Hop Atlanta.”

Many women traveled from near and far; some flew in by way of NYC and others drove from Mississippi. They all were touched and inspired by the awesome experience. Bonds were created and lives were ultimately changed through the advice given to them.

The conference was sponsored by Black Girls Run!Nissan NextBank of AmericaMielle OrganicsSweet Bitch WinesMyx MoscatoEden Bodyworks and The Garner Circle. The conference was an amazing success! You definitely don’t want to miss the next one! For more information on the Ladies of Business Conference, check out www.ladieswhobrunchatl.com.

4 Tips On How To Work With A Publicist

As you guys may or may not know I had the awesome pleasure of being a virtual panelist on Candice Nicole PR's PoweR Connection #PeriTalk. It was super excited and I wanted to share the amazing experience with my readers as well!!!  As a publicist, I encounter aspiring rappers, business owners, etc who want to take their brand to the next level but don't quite understand the process and TRUST ME! It is a process! So without further adieu, here are my 4 Tips On "How To Work With A Publicist"!

1. Know What You Want- Be specific about what you want a publicist to do for you and your business. Do you research. Know the various services that publicists provide and how they can take you to the next level. Figure out what you need and how it fits into your overall marketing goals.

2. Have A Budget- Before contacting a publicist, you must have a budget! That's why you have to do your homework and figure out how much PR services costs. Typically for full service PR campaigns, you will be required to pay a monthly retainer between $2,500-5,000 per month. Most publicists require the retainer for the first and last month to be paid upfront.

3. Be Prepared- Once you decide on your agency/firm of choice, be sure to have your timelines for your product/service in order. Your website/rebranding phases should be complete, make sure that everything works as it should. Don't try to do test runs in the midst of your PR campaign. If you are in a product based business, make sure you have inventory set aside for media/bloggers as they will want samples to review,etc

4. Be available- Your publicist will need to be in constant communication with you especially when setting up interviews, planning launches,etc. Make yourself available for meetings and stick with them! 

 

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3 Tips For Marketing Your Beauty + Lifestyle Brand

I absolutely love supporting my fellow entrepreneurs so of course I had to grab a Fun Fly and Fabulous Box from amazing celebrity publicist, entrepreneur and friend Arian Simone, (You can grab yours at http://www.funflyfabulous.com/)

This box is super awesome and I wanted to share some tips about how to market your Lifestyle/Beauty Brand for those of you who are just getting started.

1.) Packaging is EVERYTHING!- The Fun Fly and Fabulous Box is made from the same material as  the iPhone box. You want to make sure that your package is a proper representation of your brand. If you have a luxury product, your packaging needs to reflect that.  Remember, that your consumer doesn't just want to buy from you, but they want an experience WITH you! 

2.) Collaborations Are Key- For the  October launch and theme of the Fun Fly Fabulous Box, the company partnered with Fox's hit show, "Empire" and even had a few giveaways sponsored by Fox as well! Collaborations are always a great way to increase your brand's visibility and awareness. You should partner with another brand who embodies the same core values and characteristics of your product/company.

3.) All About The Influence- As stated above, when you are collaborating with various brands, you must make sure that you are in alignment with their values and that their audience is a fit for you.  Because of the Empire Theme and featuring products such as Tidal, Design Essentials, etc, the Fun Fly Fabulous lifestyle brand was able to tap into a larger following via social media which assisted in converting to sales, brand awareness, exposure and more!

Hope this helps!!! For more info about branding, marketing and PR services, email info@lynnprmentality.com