PR girls

DATING RULES FOR HIRING A PUBLICIST

As a publicist, I tend to get a lot of inquires from people looking for publicity services. Some are great and we click right a way to form amazing relationships. But there are others that I am not so sure about off the bat due to their approach with me. The conversation usually goes like this: "Yes, hi my name is Brittany, (no shade to any Brittany that I personally know LOL), and I'm looking for a publicist. I'm wondering what you can do for me because the last publicist that I hired didn't do anything."

I'll stop right there. How many of you get into a relationship and for whatever reason it doesn't workout with that person? You don't starting talking to a new person going into the relationship thinking that they are going to treat you like your ex! Or at least you shouldn't. That relationship will never work out. You can't go into any type of relationship  business or personal expecting the worst! If you feel that strongly about your previous PR Relationship, DON'T HIRE A NEW PUBLICIST! 

On behalf of a real publicist, I apologize for anyone you encountered that was unethical,however, that does not mean that you can treat your next publicist with suspicion or distrust. It makes for an uncomfortable and awkward  relationship when someone is trying to show you the absolute best of them and you have a wall up due to previous experiences with other PR firms, managers,etc.

So before you reach and hire a publicist or anyone else in your business, do a heart check and make sure you have the right attitude prior to making anyone apart of your team.

#PRGirlsDoItBetter Guide: That One Time I Went To #NYFW 2015

It's almost that time of the year that EVERY Fashion Guru Lives for: #NYFW! Every Fashion Publicist, Stylist and Designer runs around like a chicken with it's head cut off, stressing over last minute RSVPs and proper seating charts. Now, although I have represented fashion designers and stylists in the past handling their media relations needs, I didn't get the privilege of attending New York Fashion Week until February 2015. The experience was beyond memorable! Here are my 3 tips for navigating through NYC during Fashion Week

Of course Marianne and I had to take a selfie!

Of course Marianne and I had to take a selfie!

1. Be Intentional!- I didn't  have a client attending any of the Fashion Week shows. I was headed to NYC for 2 reasons: It was my first time EVER in the Big Apple and I wanted to connect with some of my favorite editors that have been supporting PR Mentality and the various accounts that I service.  It allowed me a little bit of room to breathe with no pressure of client expectations, demands and the hustle and bustle. Now, if you do have clients attending shows and various events, you definitely need to be attentive to their needs, ensure everything is together in regards to their wardrobe, itinerary, etc

2. Set Up A Deskside With Your Editor BFF - As I said, my intention was to connect with various editors. So I called ahead  and sent emails to schedule a time that worked for me to go in the office. Desksides are a great way for you to get face to face interaction with your favorite editors, continue to build a rapport,  and let them know about your clients endeavors in case they have a new story or piece that they are working on pertaining to that industry. Lucky for me, I was able to set up a nice meet and greet with one of my fave's Marianne Mychaskiw, Assistant Beauty Editor of Instyle.com

Fashion Week Just Isn't Fashion Week Without A Pic on The Instyle Magazine Desk!

Fashion Week Just Isn't Fashion Week Without A Pic on The Instyle Magazine Desk!

3, On Event Day, You Must Slay- Now just because I didn't HAVE to attend any events doesn't mean I was going to miss out on all the fun! I mean what PR girl would! So of course I attended the Tech Style event with my PR sisters Priya Williams,(www.prettimonee.com) and Keshia Jones of Brace'. Now, with NYC being one of the world's greatest fashion capital's, you must show up and show out! Black is the new Black and my all Black apparel worked rather nice for the weather and photo opps. 

Now, disclaimer about the weather LOL! This Midwest girl turned Southern Belle by way of ATL was NOT prepared for that NYC Cold at all!! And I vowed to never return to NYC in the winter again! 

4. It's All About The Press- What kind of publicist would I be if I didn't book press for Fashion Week! Remember, I said I didn't have clients to ATTEND Fashion Week, I never said I didn't have clients working during Fashion Week LOL.  My CBS This Morning segment for the beautiful Madisin Rian, model extraordinaire aired during the first few days of Fashion Week. As a publicist, you absolutely need to book press while you're at NYC Fashion Week or any fashion week/ major event for that matter. It's all about the contacts, contracts and memories you create! Remember, PR Girls Do It Better!

Now this is how you begin and end your Fashion Week!! 

Now this is how you begin and end your Fashion Week!! 


#PRGirlsDOItBetter 2015 Ultimate Gift Guide

So it's the most wonderful time of the year!!!!! Everyone is shopping and preparing gifts for their loved ones. I absolutely love the holidays! As an entrepreneur, I find myself desiring gifts that I can use in my business. I created this gift guide for all of my PR Girls, Girl Bosses and Entrepreneurs who are looking for awesome items that will allow you to further enhance and build your business.  Even if you are not a entrepreneur, check out this great products and give them to the entrepreneur in your life!

1. The Daily Greatness Planner- I LOVE LOVE LOVE THIS PLANNER!!!! It is definitely not your typical planner. It has a One Page Business Plan section, 90 Day Challenge and separates each day into appointments and actionables. It also has awesome quotes as well! It has become my Business BFF. Get yours at http://dailygreatness.co/collections/all/products/dailygreatness-business-planner

2.  Love Your Selfie Mug- This mug created by entreprenista Stephanie Abrams,  is sooo cute, I mean who doesn't Love Their Selfie! It is perfect for your next tea or coffee break. A girl can never have too many coffee breaks,right? Grab yours at http://shopsocialfly.com/collections/accessories/products/love-your-selfie-mug

3.  NYX Cosmetics True Red Lip Gloss- This lipgloss is EVERYTHING!!  I wear it often and it looks amazing! Whether you have a meeting, date night, or errands to run, this lip gloss will take you from drab to fab in an instant! (it's perfect for Periscope vides too, LOL). Purchase yours at www.nyxcosmetics.com or your local mall/beauty supply store. 

4. Werk-aholic Phone Case- I had this phone case for my iPhone 5S (yes I'm team Apple) and everywhere I went people would stop and ask where I got it from and/or compliment me on it. It is definitely an ice breaker for sure. Created by Koereyelle Dubose, you can get this chic phone case and others like it at http://thingsforqueens.myshopify.com/products/phone-tablet-case

5. The Bando Mobile Charger- As PR Girls and Entrepreneurs alike, we are always traveling and on the go.  Between driving and trying to having everything together it seems that our phones love to die when we need them the most, right? Never fear, the Bando mobile charger is here!! Courtesy of shop.people.com, yes as in People Magazine!

6. #MakeUrPenLOUD: How To Be A Lifestyle Blogger- This book is  dedicated to teaching people how to be lifestyle bloggers. #MakeUrPenLOUD: How To Be A Lifestyle Blogger features advice on how to write about fashion, beauty, music, film, art, travel, and events. Get your copy now at https://www.createspace.com/5430618

MERRY CHRISTMAS EVERYONE!!! I HOPE YOU ALL ENJOY YOUR HOLIDAY!!!

3 Tips For Marketing Your Beauty + Lifestyle Brand

I absolutely love supporting my fellow entrepreneurs so of course I had to grab a Fun Fly and Fabulous Box from amazing celebrity publicist, entrepreneur and friend Arian Simone, (You can grab yours at http://www.funflyfabulous.com/)

This box is super awesome and I wanted to share some tips about how to market your Lifestyle/Beauty Brand for those of you who are just getting started.

1.) Packaging is EVERYTHING!- The Fun Fly and Fabulous Box is made from the same material as  the iPhone box. You want to make sure that your package is a proper representation of your brand. If you have a luxury product, your packaging needs to reflect that.  Remember, that your consumer doesn't just want to buy from you, but they want an experience WITH you! 

2.) Collaborations Are Key- For the  October launch and theme of the Fun Fly Fabulous Box, the company partnered with Fox's hit show, "Empire" and even had a few giveaways sponsored by Fox as well! Collaborations are always a great way to increase your brand's visibility and awareness. You should partner with another brand who embodies the same core values and characteristics of your product/company.

3.) All About The Influence- As stated above, when you are collaborating with various brands, you must make sure that you are in alignment with their values and that their audience is a fit for you.  Because of the Empire Theme and featuring products such as Tidal, Design Essentials, etc, the Fun Fly Fabulous lifestyle brand was able to tap into a larger following via social media which assisted in converting to sales, brand awareness, exposure and more!

Hope this helps!!! For more info about branding, marketing and PR services, email info@lynnprmentality.com