PR Girls Do It Better

PR GIRLS DO IT BETTER EVENT RECAP

On the weekend of August 5-7, 2016, PR Girls Do It Better, an empowerment movement for current and aspiring women in business and future women in the public relations industry, hosted a 3 day Business Summit. 

Women from all over the country gathered for a weekend of inspiration and learning how to build, grow and market their businesses. The  weekend kicked off with the Empowerment Panel & Mixer hosted by  Jelisa Raquel of Broadcasting Beauty, giving an inside look on being a woman in business, teaching attendees how to invest on a budget, build a following and more. 

 Panelists included: Kelli F. Kelley, Creative Director and Lead Publicist of Kelley Brand Communications, Deidre Palode, Founder and Publicist of MayLee Media, Brittany Butler, Money Stylist and Blogger of MissBFab.com, Founder of PR Girls Do It Better/ Lead Publicist of PR Mentality, LLC Lindsey Walker and Aleesha Carter, Publicist of KAC U Images. Aleesha was also honored during the event for her outstanding performance in the PR Industry.

 Guests enjoyed branding workshops on Saturday August 6, 2016 from industry professionals such as Ronnika Ann of iGNPR, Lillie Mae of the Lillie Mae PR Agency, and Erica Dias of The B PR Firm. Keynote Presenter Tressa "Azarel" Smallwood,Publisher of Life Changing Books gave an unforgettable lecture on Success And Entrepreneurship. 

The summit wrapped Sunday with brunch and additional workshops on social media, staying motivated as an entrepreneur and more. Powered by PR Mentality,LLC and in celebration of their 4th year of business, Miss Jessie's, Selah Cosmetics, iWeave Hair, Thoughts By T, Adonai Desserts, Creative Classic Agency and Unique Occasions By T Nicole, were all proud sponsors.

Founder of PR Girls Do It Better and Lead Publicist of PR Mentality,LLC Lindsey Walker

Founder of PR Girls Do It Better and Lead Publicist of PR Mentality,LLC Lindsey Walker

K Dot of iWeave Hair speaking

K Dot of iWeave Hair speaking

Publicists Lillie Mae, Ronnika Ann, Lindsey Walker and Erica Dias

Publicists Lillie Mae, Ronnika Ann, Lindsey Walker and Erica Dias

Tressa and Attendees.PNG

THE DESKSIDE SERIES: Emmelie De La Cruz

Emmelie De La Cruz is a true forced to be reckoned with! Im not just saying that because we were roommates at the very first Women In PR Conference, either LOL. Emmelie has a true gift for creating money making ideas and strategies on how to build your personal brand, increase your social media following and more! Her latest endeavor, Make Yourself Marketable, a personal branding planner is ideal for freelancers, bloggers and sidehustlers alike. Check out my Q & A with Emmelie for this week's Deskside Series below.

1.) What inspired you to start your blog?

I started my blog because I was constantly getting the same questions from peers and friends about personal branding and social media. My blog was an easy way to disseminate information to a large group of people at once. 

2.) What are some of your biggest challenges working a 9-5 and owning your own business?

The biggest challenge is always time - not having enough of it. When you work full-time, you have to learn to separate the workflows and be focused on each on individually. When you are really passionate about what you do as a side hustle, it can be hard to stay focused and motivated in your full-time. 

3.) How do you stay motivated when things get tough?

I think about being a millionaire. A lot of times we hear entrepreneurs talk about doing it because they want to help people. I want to help people, but nothing will get me out of bed faster or keep me up longer than knowing I have a bill to pay or a country I want to visit. I work tirelessly so that one day I do have the luxury to do things for the pure satisfaction of helping others. I want to leave a legacy behind and not have my kids worried about Sallie Mae. Right now, wealth is the motive. I have a talent and a gift that I can monetize. Why not make a living doing what I love and helping others in the process?

4.) Whats the best career advice you've been given?

My very first boss Andrea always spoke life into me and reminded me how smart I was and how I would have an amazing career. I don’t think I would have realized my potential or be so fearless in my career if I hadn’t received those constant words of encouragement from her. 

5.) Where do you see yourself in the next 3-5 years?

Who knows! My life has a very quick pace. In 5 years, I hope to have another degree, a husband, a baby or two… I always think about the future of my life in terms of family life. Career is too unpredictable to try to map out. Anything can change. 

6. Any current projects?

I recently launched my Hustle Hack community where I will be helping newbie entrepreneurs get their brands together and find shortcuts to be better at business. I’m so excited!

7.) Three words of wisdom for aspiring bloggers/influencers?

Communicate your credibility.

 

#PRGirlsDoItBetter Guide: That One Time I Went To #NYFW 2015

It's almost that time of the year that EVERY Fashion Guru Lives for: #NYFW! Every Fashion Publicist, Stylist and Designer runs around like a chicken with it's head cut off, stressing over last minute RSVPs and proper seating charts. Now, although I have represented fashion designers and stylists in the past handling their media relations needs, I didn't get the privilege of attending New York Fashion Week until February 2015. The experience was beyond memorable! Here are my 3 tips for navigating through NYC during Fashion Week

Of course Marianne and I had to take a selfie!

Of course Marianne and I had to take a selfie!

1. Be Intentional!- I didn't  have a client attending any of the Fashion Week shows. I was headed to NYC for 2 reasons: It was my first time EVER in the Big Apple and I wanted to connect with some of my favorite editors that have been supporting PR Mentality and the various accounts that I service.  It allowed me a little bit of room to breathe with no pressure of client expectations, demands and the hustle and bustle. Now, if you do have clients attending shows and various events, you definitely need to be attentive to their needs, ensure everything is together in regards to their wardrobe, itinerary, etc

2. Set Up A Deskside With Your Editor BFF - As I said, my intention was to connect with various editors. So I called ahead  and sent emails to schedule a time that worked for me to go in the office. Desksides are a great way for you to get face to face interaction with your favorite editors, continue to build a rapport,  and let them know about your clients endeavors in case they have a new story or piece that they are working on pertaining to that industry. Lucky for me, I was able to set up a nice meet and greet with one of my fave's Marianne Mychaskiw, Assistant Beauty Editor of Instyle.com

Fashion Week Just Isn't Fashion Week Without A Pic on The Instyle Magazine Desk!

Fashion Week Just Isn't Fashion Week Without A Pic on The Instyle Magazine Desk!

3, On Event Day, You Must Slay- Now just because I didn't HAVE to attend any events doesn't mean I was going to miss out on all the fun! I mean what PR girl would! So of course I attended the Tech Style event with my PR sisters Priya Williams,(www.prettimonee.com) and Keshia Jones of Brace'. Now, with NYC being one of the world's greatest fashion capital's, you must show up and show out! Black is the new Black and my all Black apparel worked rather nice for the weather and photo opps. 

Now, disclaimer about the weather LOL! This Midwest girl turned Southern Belle by way of ATL was NOT prepared for that NYC Cold at all!! And I vowed to never return to NYC in the winter again! 

4. It's All About The Press- What kind of publicist would I be if I didn't book press for Fashion Week! Remember, I said I didn't have clients to ATTEND Fashion Week, I never said I didn't have clients working during Fashion Week LOL.  My CBS This Morning segment for the beautiful Madisin Rian, model extraordinaire aired during the first few days of Fashion Week. As a publicist, you absolutely need to book press while you're at NYC Fashion Week or any fashion week/ major event for that matter. It's all about the contacts, contracts and memories you create! Remember, PR Girls Do It Better!

Now this is how you begin and end your Fashion Week!! 

Now this is how you begin and end your Fashion Week!! 


I've Graduated With My PR Degree, Now What?

A Throwback circa 2012 jsu mass comm day, lindsey was awarded the highest gpa in the department at the jackson state university! This post was written by Lindsey A. Walker and originally posted on PRCouture.com on January 18, 2016

A Throwback circa 2012 jsu mass comm day, lindsey was awarded the highest gpa in the department at the jackson state university! This post was written by Lindsey A. Walker and originally posted on PRCouture.com on January 18, 2016

Congratulations, you did it! Graduation has come and gone. You’ve celebrated (maybe a little too much) with your family and friends, and you've been applying for PR jobs every since. However, despite sending your resume out religiously and even landing a few interviews (that quite honestly you thought you nailed), you've have yet to get a job offer. So frustrating.

So, what’s an aspiring PR professional to do?

Well, you could cry and get depressed about life and tailspin into self-doubt and anxiety about whether or not a career in PR is even in the cards for you. But because you were likely attracted to public relations as a career because it requires hard work, a thick skin and creative problem solving, you know it is not in you to give up on your dream so quickly.

Here is what you do: carve out an afternoon of solitude and take yourself on a little career planning retreat. Grab a notebook or open up your laptop and brainstorm how you can reclaim inspiration and gain a clear direction on what you can do, right now, to change your story from bing-watching Netflix to gainfully employed.

Know this: You create your own opportunities

If might not feel like it right now, but you are in a very exciting time in your life where the future has yet to be written.  

So rather that waiting for job listing to appear, make an ideal company list and prepare to proactively reach out to at least twenty PR agencies and brands in your area of interest.  

Getting the job often comes down to being both a cultural fit for where you are applying, as well as having a specific set of skills that interplays well with those of the existing team. Your next task is to take what you know of each company and figure out what exactly about your experience is likely to be most helpful and most interesting to them. Secondly, really hone in on what it is about that company culture, history or product that calls out to your personally. Choose several skills and experiences for each of the companies on your ideal company list and write notes or bullet points as part of your research in a "why me" section. You'll use these notes later when crafting a letter of introduction (make sure to avoid these common cover letter mistakes).

Getting the job often comes down to being both a cultural fit for where you are applying, as well as having a specific set of skills that interplays well with those of the existing team.

Before reaching out to your company contact, ensure that your digital presence, including LinkedIn, social media accounts and Google search results are consistent, professional and up-to-date. Examine your resume and portfolio and give them a refresh (have a trusted friend give them a look and point out anything that is confusing, inconsistent or designed poorly).

Now it's time to ensure you are following each company through social media, and begin engaging with them where appropriate. Then, write a compelling pitch letter addressed by name to an ideal company contact (to make this easier, check out PR Couture's templates for job seekers).

You may choose to simply ask if there are any open positions, to ask for an informational interview, or to simply write a company love letter with a short PS about your career aspirations. Point is, you are taking ownership of your career direction and putting out feelers to get you closer to the job you want.

PS: Join PR Couture for Fashion PR Confidential  March 19-20 in NYC. Former attendees have gone on to land positions at Harper's Bazaar, Alice & Olivia and People's Revolution.

- See more at: http://www.prcouture.com/2016/01/24556/#sthash.JnHzYAdl.dpuf