As you guys may or may not know I had the awesome pleasure of being a virtual panelist on Candice Nicole PR's PoweR Connection #PeriTalk. It was super excited and I wanted to share the amazing experience with my readers as well!!! As a publicist, I encounter aspiring rappers, business owners, etc who want to take their brand to the next level but don't quite understand the process and TRUST ME! It is a process! So without further adieu, here are my 4 Tips On "How To Work With A Publicist"!
1. Know What You Want- Be specific about what you want a publicist to do for you and your business. Do you research. Know the various services that publicists provide and how they can take you to the next level. Figure out what you need and how it fits into your overall marketing goals.
2. Have A Budget- Before contacting a publicist, you must have a budget! That's why you have to do your homework and figure out how much PR services costs. Typically for full service PR campaigns, you will be required to pay a monthly retainer between $2,500-5,000 per month. Most publicists require the retainer for the first and last month to be paid upfront.
3. Be Prepared- Once you decide on your agency/firm of choice, be sure to have your timelines for your product/service in order. Your website/rebranding phases should be complete, make sure that everything works as it should. Don't try to do test runs in the midst of your PR campaign. If you are in a product based business, make sure you have inventory set aside for media/bloggers as they will want samples to review,etc
4. Be available- Your publicist will need to be in constant communication with you especially when setting up interviews, planning launches,etc. Make yourself available for meetings and stick with them!