I absolutely love supporting my fellow entrepreneurs so of course I had to grab a Fun Fly and Fabulous Box from amazing celebrity publicist, entrepreneur and friend Arian Simone, (You can grab yours at http://www.funflyfabulous.com/)
This box is super awesome and I wanted to share some tips about how to market your Lifestyle/Beauty Brand for those of you who are just getting started.
1.) Packaging is EVERYTHING!- The Fun Fly and Fabulous Box is made from the same material as the iPhone box. You want to make sure that your package is a proper representation of your brand. If you have a luxury product, your packaging needs to reflect that. Remember, that your consumer doesn't just want to buy from you, but they want an experience WITH you!
2.) Collaborations Are Key- For the October launch and theme of the Fun Fly Fabulous Box, the company partnered with Fox's hit show, "Empire" and even had a few giveaways sponsored by Fox as well! Collaborations are always a great way to increase your brand's visibility and awareness. You should partner with another brand who embodies the same core values and characteristics of your product/company.
3.) All About The Influence- As stated above, when you are collaborating with various brands, you must make sure that you are in alignment with their values and that their audience is a fit for you. Because of the Empire Theme and featuring products such as Tidal, Design Essentials, etc, the Fun Fly Fabulous lifestyle brand was able to tap into a larger following via social media which assisted in converting to sales, brand awareness, exposure and more!
Hope this helps!!! For more info about branding, marketing and PR services, email firstname.lastname@example.org