Everyone wants to be Beyonce' but no one wants to put in the work! To build an awesome brand it takes tons of faith, consistency and hard work! Not to mention a lot of research. To help you on your brand building journey, here are 3 branding tips
1. You must define your brand. Figure out what your company’s mission is, what are the services or products that you offer? What advantage do you have over your competitor?
2. Develop your logo and website. Choosing a logo is very important, you must be VERY picky. After all, your logo says a lot about your business. You can have a great concept, brand and service, but with a horrible logo, you will get overlooked. It’s all about perception. Also, take your time in developing your website. In today’s society, web presence is EVERYTHING. Be sure to integrate social media into your website.
3. Develop your key messages. What do you want people to know about your brand? How do you want to capture their attention? Think about McDonalds, Apple or even Beyoncé’. They all have a memorable message and are known for setting certain standards above their competition. It doesn’t matter how saturated your market may seem to be. What matters is you being the first business that potential consumers think about.