J-REAL, Rap Artist

Client Objectives

  • Provide ATL independent artist J Real with a successful album release through the development of a PR campaign that focused on online and print editorial placement
  • Develop new look and image that assists in the launch of a successful  social media campaign and an  increase of brand/media awareness
  • Generate buzz for J Real's singles, album and overall brand on a national level

The PR Mentality Strategy

  • Roll out an aggressive PR campaign to enhance the brand awareness, visibility and overall exposure of music artist J- Real.
  • Leverage J Real's celebrity collaborations and innovative sound to generate press coverage


  • Handled Creative Direction and Development of J Real's album cover
  • Placements for J Real on top tier hip hop sites such as: All Hip Hop, Stupid Dope, This Is 50 and more
  • J-Real StupidDope.com Interview