Client Objectives

  • Create awareness for the  Eye For Design Brand, positioning them as a luxury hair extension brand for celebrities and pageant contestants alike
  • Generate buzz and excitement for the Eye For Design launch

The PR Mentality Strategy

  • Develop media pitch that captured the attention of top tier beauty and lifestyle bloggers and publications
  • Utilize Eye For Design's official sponsorship of Miss USA and Miss Teen USA pageant contestants to garner press coverage


  • Secured placements in Juicy Magazine, Linger Magazine, Sheen Magazine and more
  • Positioned Eye For Design as beauty experts by providing tips for publications such as Black Beauty Hair Magazine